Freelancer profile translated to English.
Back to original languageAbout Ksenia
With over 10 years of experience in communication and marketing, in France and internationally, I support SMEs, start-ups, and listed companies on various B2B communication & marketing topics:
✍️ COMMUNICATION:
- Communication Consulting
- Corporate Affairs
- Internal Communication
- External Communication
- Press Relations
- Editorial Strategy
- Web Writing
- Copywriting
🎯 MARKETING:
- Growth Marketing
- Positioning
- Content Marketing / SEO
- Sales Funnels
- Market Research
- Landing Pages
- Web Marketing
- Pitch Deck
📣 REPUTATION / BRAND IMAGE / INFLUENCE:
- Crisis Communication
- Media Crisis Management
- Branding & Brand Platform
- Thought Leadership
- Executive Communication
(public speaking, internal, social media, media)
- Community Management
- Social Media
- Crisis Prevention, Management, and Communication
- Integrated Reports
- Employer Branding
My approach is holistic, ensuring that every aspect of communication is meticulously crafted and aligned with business objectives.
Russian
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Italian
Conversational
Estonian
Fluent
Can work on-site
Paris 2e Arrondissement (up to 20km), Boulogne-Billancourt (up to 20km)
Experience
- Equanimity (Conseil)Marketing & Communication ConsultantCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)Paris, FranceMissions realized:STARTUP B2B:🧭 Brand Platform (vision, mission, values)👨🎤 Founder Storytelling & Personal Branding (Workshop "Find your why", social media, LinkedIn, ghostwriting)✍️ Positioning & Messaging🔎 Content Strategy, Social Media & SEO📧 Growth Hacking & Cold Outreach🃏 Pitch Deck👩🚒 Crisis Management & CommunicationPME / LARGE CORPORATES:📰 Press Relations🧭 Messaging Platform🔎 Content Strategy and SEO💡 Thought Leadership (writing, ghostwriting)🤴 Executive Personal Branding (LinkedIn strategy and content)👩💼 Employer Branding - Communication Strategy👩🚒 Crisis Management & Communication
- Equanimity (B2B SaaS / AI)FounderSOFTWARE PUBLISHINGJune 2021 - Today (5 years)Paris, FranceBased on my award-winning thesis from HEC Paris, I created a crisis management application supported by Bpifrance.As CMO, I experimented with various marketing strategies:📞 Sales-led (Growth Marketing, Cold Outreach)👩 Founder-led (Thought Leadership / LinkedIn)📧 Marketing-led (Google Ads, Inbound / Content)🎁 Product-led
- Nexans (Industrie / Energie / Telecom)Global External Communications ManagerENERGY AND UTILITIESJune 2017 - February 2021 (3 years and 8 months)Paris, FranceManaged external communications for Nexans, a global leader in advanced cabling and connectivity solutions with 27,000 employees in 34 countries.✍️ Developed and implemented processes for generating Group external content and ensuring a constant communication flow;📰 Managed global media relations with a network of regional agencies,🚨 Crisis communication management,🖊️ Wrote influential content for Group management as well as for external and corporate communication channels (press releases, web articles, technical articles, etc.),📱 Managed Group social media accounts,🌍 Created content for Nexans' integrated reports.
Reviews
Darius
VIADIGITAL
Reviewed on 2/13/2024
Ksenia drove and challenged our company vision to build a new commercial communication strategy. She is very organized and doesn't hesitate to take the lead. You can go for it with confidence!
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Education
- Executive Master, Business Development, Marketing and Digital StrategyHEC PARIS2021Executive Master, Business Development, Marketing and Digital Strategy (Grade: Major de promotion)
- Master of Political and Social Sciences, Communication and MultimediaUniversité Panthéon Assas (Paris II)2014Master of Political and Social Sciences, Communication and Multimedia