Freelancer profile translated to English.
Back to original languageAbout Krystel
Hello,
Passionate about digital project management, I evolved from the role of Webmaster to Digital Project Manager / E-commerce PMO since graduating in 2019. Today, I have been a Scale Manager since April 2024 at L'Oréal for the K-SCAN project. With significant experience in the cosmetics, fashion, and luxury sectors, I am looking for new professional challenges.
E-commerce & Digital Strategy Expertise
- E-commerce and payment migrations
- Website redesigns
- Webmastering
- Launch of new digital features (e-gift cards, subscriptions, pre-orders, virtual try-on…)
- Website optimization (SEO, UX/UI, performance…)
- Roadmap steering & agile management (requirements gathering, user stories, task prioritization, schedule monitoring)
- Stakeholder coordination: IT, Business, Supply Chain, Finance, external agencies, Customer Service, Payment…
Tools & Methodologies
- E-commerce & CRM: Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud (SFMC)
- Project management: Jira, Confluence, Trello, Monday, Asana
- Marketing & Analytics: Google Analytics, Data Studio, 360 Learning
Scale Management – International deployment of K-SCAN
Currently Scale Manager within Kérastase DMI, I am managing the international deployment of K-SCAN, a technological innovation combining optical imaging and artificial intelligence for a bespoke hair experience. This is the largest technological deployment in the L'Oréal group, covering 117 markets across 8 zones.
- Deployment strategy & steering: roadmap, prioritization by zones/countries
- Cross-functional coordination: IT, R&I, Marketing, Retail, Supply Chain, Customer Service…
- Creation & structuring of CRM and RUN processes
- Roll-out monitoring, issue management & continuous improvement
- Testing and optimization of versions with IT & R&I
📩 Let's connect soon to discuss your digital projects!
French
Native or bilingual
Vietnamese
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km)
Experience
- L'Oréal SA - L'Oréal FranceRollout Manager Beauty Tech KérastaseFASHION AND COSMETICSApril 2024 - Today (2 years and 4 months)Levallois-Perret, FranceK-SCAN is a technological solution with a camera connected to an application that allows for an innovative hair experience. Designed by R&I (Research and Innovation) and IT (Beauty Tech Square), K-SCAN analyzes the scalp and hair fiber, enabling hairdressers to offer bespoke product and care recommendations through optical imaging and artificial intelligence.This is the first and largest technological deployment launched within the L'Oréal group, covering 117 markets and 8 zones.Within Kérastase DMI, and as part of the international deployment of the K-SCAN project, I am responsible for:• Developing and optimizing the CDMO roll-out strategy• Managing the roadmap according to zone and country priorities• Supervising and coordinating the various teams involved: IT CBP, R&I, countries, Business Zones, IT Zones, Legal, DPO, Marketing, Retail, Supply Chain, Customer Service…• Creating the CRM process• Creating the RUN process with customer service, deployed globally for the first time• Monitoring the smooth execution of the roll-out, ensuring deadlines are met• Escalating issues and finding solutions• Serving as the point of contact for all markets• Following up on weekly meetings with markets• Testing the solution and optimizing it in subsequent versions with IT and R&I
- Samsung Electronics GmbHPayment Methods Project ManagerTECHDecember 2023 - April 2024 (4 months)St.-Ouen, FranceProject management specialized in payment methods, buy-back, and rental programs:- Coordination with internal teams and partners (Oney, FLOA, Evollis, PF Location…)- Gathering, analysis, drafting of requirements, functional impacts, and technical specifications (financial and material flows)- Project monitoring: payment method migration (free/paid fees, payment methods with and without buy-back, end of rental…)
- L'Oréal SA - L'Oréal FranceD2C E-Commerce Project Manager L'Oréal Paris and NYXFASHION AND COSMETICSOctober 2023 - December 2023 (3 months)Levallois-Perret, FranceTo support the D2C E-Commerce teams of L'Oréal Paris and NYX during the year-end period, I am responsible for managing:• Black Friday and Christmas animations (product pages, category pages, navigation menu…)• Content localization from the DMI website• Website improvements (internal search, widgets, sorting rules, feeds…)
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Education
- Grande Ecole Program (Digital Marketing specialization)INSEEC Business School Paris2019Le cursus Master est en outre dans la continuité de mon parcours antérieur. J’ai décidé de choisir ce Programme Grande Ecole car les enseignements proposés me semblent tout à fait adéquats, toutes les grandes matières de Marketing et de Digital sont enseignées, ce qui me permettra de consolider mon bagage théorique. De plus ce Programme Grande Ecole présente également des matières complémentaires qui me permettraient d’améliorer diverses compétences, à la fois en Economie, Droit, Gestion, Finance, et enfin Management. J'ai fait une année de césure en 2017 : • Stage de 6 mois chez SHAMMANE en tant qu'Assistante Marketing Développement et Communication / Sponsoring • Stage de 6 mois chez LACOSTE en tant qu'Assistant Chef de Projets Contenus Digitaux
- Bachelor in Marketing and CommunicationISEG Bordeaux2016J’ai intégré l’école ISEG Marketing and Communication en admission parallèles pour entrer en deuxième année. J’ai intégré le BDE de l’école. J’ai participé à divers évènements (soirée football, afterwork…) mais le plus significatif a été le Gala du campus IONIS. Depuis que je fais partie du BDE, je manifeste beaucoup plus d’intérêt pour le management. Ma première année d’études à l’ISEG a été très importante car j’y ai appris les bases du Marketing que je ne connaissais pas auparavant. J’ai eu des matières très intéressantes qui m’ont poussée à cultiver une connaissance économique et culturelle. Ayant des acquis en Economie grâce à la faculté, j’ai pu les mettre à profit dans quelques projets. J’ai également beaucoup travaillé en équipe, ce qui n’était pas du tout le cas en université. Durant ma seconde année, j'ai consolidé mes acquis en Marketing et j'ai décidé de vivre l'expérience à l'étranger aux Etats-Unis (UC Berkeley).