Freelancer profile translated to English.
Back to original languageAbout Krystelle
Hello,
Passionate about the challenges of digital marketing and innovation, I support companies and start-ups in enhancing their activities by proposing a marketing strategy and a tailored and customized approach. I work in digital marketing and communication for multi-sector clients in a digital CRM agency on BtoB and BtoC markets, as well as at the advertiser within a marketing department.
Flexible, agile, and creative, I offer to support you on the following missions:
▶︎ Creating relationship and digital marketing strategies
▶︎ Managing digital and 360° marketing projects
Methods and tools borrowed from project management in agencies and consulting, adapting to the client's challenges in various contexts
▶︎ Brand Content Management
Creating your brand content strategy, managing content production (articles, videos, newsletters, photoshoot), community management, creating guides and best practices
Client accounts: Filiassur⎟Groupe Kronenbourg⎟Axa⎟EFS⎟La Poste⎟Carrefour⎟ADEME ⎟GrDF⎟GDF Suez⎟Kto TV⎟FDJ⎟CNAF⎟Auchan⎟Natixis⎟Danone⎟ Mondelez⎟Grand Optical⎟C.G.O.S⎟Lamy Lunettes⎟Lapeyre⎟Nuxe⎟Chanel
English
Fluent
Spanish
Fluent
French
Native or bilingual
Italian
Basic
Can work on-site
Asnières-sur-Seine (up to 50km)
Experience
- DaytonaSales Marketing ManagementDIGITAL AND ITJanuary 2009 - February 2009 (2 months)Montrouge, FranceField Marketing agency, supplementary and outsourced sales force - 80 people - €10M turnoverMy missions at Daytona:▶︎ Conduct a mystery shopper campaign for NUXE: recruitment, training, and daily management of 68 animators in pharmacies▶︎ Summarize the operation to the client: results, analysis, and recommendations
- Everest Marketing GroupProject ManagerDIGITAL AND ITMarch 2009 - April 2010 (1 year and 2 months)Nanterre, FranceBtoB Marketing Services Agency - 150 people - €20M turnover - Kraft Foods €1M turnoverMy missions at Everest:▶︎ Launch the gift shop card on the web: competitive intelligence, creation of supports▶︎ Carry out incentive and network animation programs for Kraft Foods, Lapeyre, and L’amy Lunettes
- WundermanDigital CRM Project ManagerDIGITAL AND ITMay 2010 - May 2012 (2 years and 1 month)Boulogne-Billancourt, FranceCRM & Digital Marketing Services Agency - 100 people - Kraft and Danone budgets €3.5M/yearMy missions at Wunderman:▶︎ Manage Grand Optical trade marketing operations on the website www.grandoptical.com▶︎ Animate the digital CRM program for Danone Eaux France and Danone&Vous: reward operations, orchestration of email campaigns, traffic generation▶︎ Implement the Danone&Vous loyalty program: creation of an e-commerce platform: development of brand mechanics and promotional offers▶︎ Launch the Kraft Foods promotional CRM operation: ROI estimation by product category, management and piloting of endowment suppliers, logistics, and telemarketing▶︎ Create print and video campaigns (demo film), website, mailings, and emailings. Campaign analysis and reporting
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Education
- Master Degree 2 Marketing, Communication and commercial projectsISC2008Mémoire de fin d'études - Marketing relationnel & Animation des réseaux en BtoB: Quelles sont les stratégies adoptées par les entreprises pour fidéliser leurs clients ? Tuteurs : Stéphane Motard, Thierry Delecolle
- Master Degree 1 Communication and Public RelationsECS (European Communication School)2007Membre du BDE - Organisation des animations et soirées de l'école. Mémoire de fin d'études - Stratégie de marque dans l'univers des cosmétiques : Natura, du concept à la réalité. Tutrice : Danièle Adler, consultante Edelman
Certifications
- DELE - Nivel B2 AvanzadoInstitut Cervantes2007