Freelancer profile translated to English.

Description

Marketing rarely fails due to the idea – but rather due to technical implementation.

As aSenior Digital Marketing Lead(11+ years of experience), I bridge the gap between vision and IT reality. I don't offer B2B companies purely PowerPoint strategies, but rather ensure that the technical keyboard (MarTech) plays and campaigns deliver real revenue contribution.

My Added Value:I am your interface expert. I speak Marketing and Tech.

My Core Areas:

Strategic Ops & Lead Gen

From website visitor to Sales Qualified Lead (SQL). I build scalable processes.

Setup ofMarketing Automation(Braze, HubSpot, Mailchimp)
Lead scoring models & Smarketing processes
ROI-focused budget allocation forGoogle Ads (SEA)& Social

Technical Implementation & MarTech

I intervene operationally when it gets technical and manage IT teams/agencies.

Management of complexCMS projects(Sitecore, WordPress)
Tracking concepts (GA4, GTM) for clean data
Technical SEO & GDPR compliance

Japan Market Entry (Cross-Border)

Your operational bridge to Asia, based in Tokyo.

Strategic adaptation of global campaigns for Japan
Localization (Web, Video) with cultural sensitivity

Why work with me?

Seniority:

Enterprise experience from Silicon Valley and Japan.

Remote Advantage:

I work from Japan (JST). While your team in Germany sleeps, I implement tasks – results are often available when you arrive at the office in the morning.

Plain Talk:

Focus on pipeline growth instead of empty "brand awareness".

Let's talk if you are looking for a partner who takes responsibility and delivers results.

Languages

German
Native or bilingual
English
Fluent
Japanese
Fluent
French
Basic
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

KLabX
Freelance Digital Marketing & Web Specialist
July 2025 - Today (1 year and 1 month)
Tokyo, Japan
1. Strategic Marketing & Operations
I don't just develop concepts, I ensure their operational excellence.

Lead Management Strategy: Definition of lead scoring models and nurturing processes that harmonize sales and marketing (Smarketing).

Process Design: Building scalable marketing infrastructures that generate measurable revenue (pipeline), not just clicks.

Budget Efficiency: Strategic deployment of paid media budgets (Google Ads, Social) with a focus on profitability.

2. Technical Understanding & Intervention
I'm not purely a developer, but I speak their language. When projects stall, I step in.

Stakeholder Communication: I translate marketing requirements into technical briefings for IT/developers – and vice versa. This prevents misunderstandings and costly mistakes.

Tech Stack Competence: I have a deep understanding of how CRM, CMS, and tracking tools work, enough to identify sources of error myself and work on solutions directly with the technical team.

Quality Assurance: I validate whether what agencies or tool providers deliver is technically sound and meets business requirements.

3. Cross-Border Management (Japan/DACH)

Global vs. Local: I adapt global corporate strategies to function effectively in the local market (Germany or Japan).

Intercultural Coordination: I navigate confidently between different business cultures and ensure that headquarters and local teams are aligned.
Google Ads Content Marketing SEO Web Development Email Marketing
Analog Devices
Digital Marketing Specialist
August 2019 - July 2025 (5 years and 11 months)
Tokyo, Japan
Responsible for the digital marketing strategy and its operational implementation in the Japanese market for a global semiconductor company. Focus on process optimization, lead generation, and adaptation of global campaigns to local requirements.

Tasks & Results:

Lead Management & CRM: Implementation of a new lead management system for better transparency of the sales pipeline. By defining clear qualification criteria and tracking mechanisms, lead volume increased by 89% and conversion rates by 48%.

Marketing Automation & Tech Stack: Rollout and technical setup of automation platforms (including Braze) and onsite messaging tools. Development of complex nurturing campaigns to increase customer engagement.

Localization & Content Operations: Management of website localization (Sitecore CMS) and adaptation of global content for the Japanese market. Introduction of AI-powered workflows (including voice-over localization for video) to accelerate "time-to-market".

Performance & Analytics: Data-driven optimization of SEO/SEM campaigns and landing pages. Strategic realignment of the YouTube channel, leading to a 60% subscriber growth within 12 months.

Interface Management: Coordination between global marketing teams, local sales units, and external agencies.

Tools & Skills Used: Marketing Automation (Braze, Adobe), CRM (Microsoft Dynamics), CMS (Sitecore), SEO/SEM, Google Ads, AI Tools, Project Management.
OPTiM Corporation
Online Marketing
INTERNET OF THINGS (IOT)
November 2014 - July 2019 (4 years and 8 months)
Tokio, Japan
Progression from administrative support to Marketing Lead for the platform division of an AI/IoT company listed on the Tokyo Stock Exchange (TSE Prime). Responsible for digital market development and partner ecosystems.

Tasks & Achievements:

Digital Marketing Lead (2016–2019): Development and management of SEO/SEA campaigns (Google Ads) and email marketing automation (Mailchimp).

Website & Tech: Responsibility for the complete website relaunch and the implementation of a new CMS (WordPress) to improve lead generation.

Business Planning & Alliances (2015–2016): Development of strategic licensing partnerships and coordination of product launches. Interface between internal development teams and external partners.

Skills Used: WordPress, Google Ads, SEO, Mailchimp, Project Management, Partner Management.