About Kristin
SEO Content, Product Texts & Content Marketing for E-Commerce and Online Shops
Key Areas of Expertise in SEO, Text & Visual Marketing
- SEO Product Texts & Conversion-Optimized Descriptions
- Keyword Research & Competitive Analysis
- Blog Articles & Content Strategy
- Pinterest & Social Media Content
- Graphic Design & Mockups with Canva
- On-Page SEO & Optimization of Existing Content
German
Native or bilingual
English
Conversational
French
Basic
Experience
- Only4You MediaSelf-Employed in Online MarketingE-COMMERCEJune 2025 - Today (1 year and 2 months)Radolfzell am Bodensee, Germany
E-Commerce Content & SEO Marketing for Brand Growth
Only4You Media is my own online marketing business with a focus on SEO, content creation, and e-commerce. I combine data-driven thinking with creativity to make brands visible online, increase reach, and build sustainable customer loyalty.Tasks & Focus Areas in SEO and Content Marketing:
- Building my own online shop including product management & SEO
- Creating sales-driven product texts and SEO-optimized content for Etsy & Print-on-Demand products
- Developing social media strategies for Pinterest & Instagram
- Designing visual content with Canva for Pinterest, social media & product presentations
- Planning content campaigns and keyword strategies for organic reach
- Analyzing and optimizing performance via Google Analytics & Pinterest Analytics
Results & Added Value in Digital Marketing:
- Increased visibility through strategic SEO optimization and content focus
- Building a strong brand identity with clear positioning in e-commerce
- Consistent brand presence through coordinated text and design strategy
- Improved engagement rate through targeted content creation
- Happie Animals (Animalytics GmbH)SEO Content ManagerSOFTWARE PUBLISHINGSeptember 2024 - December 2024 (3 months)Hamburg, Germany
Content Creation & Blog Management in Animal Health
As part of a freelance project, I supported happie animals in SEO content and app optimization. My focus was on creating bilingual blog articles (German/English), editorially preparing use cases for surgical insurance, and optimizing texts and user experience in the Happie app.Tasks & Responsibilities:
- Conception, creation, and optimization of blog articles on industry-specific topics in the animal and health sector
- Development and revision of landing pages with a focus on conversion optimization, readability, and design
- Implementation of comprehensive SEO measures (keyword research, meta optimization, internal linking, alt texts, structuring)
- Editorial revision of English-language texts and adaptation for the German market
- Analysis and optimization of Core Web Vitals to improve loading speed, interactivity, and visual stability
- Support with use cases in the areas of animal diseases, surgical insurance, and app communication
- Creation of social media previews and accompanying Canva graphics for blog articles
Results & Learnings in SEO:
- Deepened knowledge in on-page SEO, keyword strategy, and technical performance optimization
- Improved readability and user experience through structured content design
- Developed a solid understanding of content marketing in the health and animal sector
- Gained practical experience in using common SEO tools and applying data-based optimization measures
- ditegra GmbHJunior SEA ManagerDIGITAL AND ITSeptember 2023 - November 2023 (3 months)Radolfzell am Bodensee, Germany
Performance Marketing & SEA Campaign Management
At ditegra GmbH, I gained initial practical experience in managing and optimizing SEA campaigns. My focus was on analyzing search queries, evaluating campaign results, and creating sales-oriented ad content.Tasks & Responsibilities:
- Planning, management, and optimization of Google Ads campaigns
- Keyword analysis and ad creation in the area of search engine advertising
- Development of creative advertising texts and headlines for paid ads
- Creation of email newsletters and social media posts to support campaigns
- Evaluation of campaign performance and derivation of recommendations for action
Results & Learnings in SEA:
- Built solid knowledge in Google Ads, CPC strategies, and conversion tracking
- Improved click-through and conversion rates through targeted text optimization
- Strengthened my analytical skills in data-driven marketing
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Education
- Bachelor Professional of Marketing (CCI)IHK2023Bachelor Professional of Marketing (CCI)
Certifications
- Digital Marketing MasterclassUdemy2023
- SEO – Expert in Search Engine OptimizationLinkedIn Learning2023