Description

I help companies unlock HubSpot’s full potential by designing scalable CRM solutions that improve customer journeys and drive measurable results. With 7+ years in automation and digital operations, I specialize in lifecycle automation, lead nurturing, reporting, and aligning sales, marketing, and service teams.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Fluent
Russian
Native or bilingual

Workplace preferences

Can work on-site

Utrecht (up to 50km)

ECARSTRADE
Hubspot Specialist
AUTOMOBILE
June 2025 - Today (1 year)
Brussels, Belgium
Supporting the company’s HubSpot CRM setup through custom automations and cross-team enablement to improve processes and ensure effective platform adoption.
Hubspot automation customer service sales hub service hub
Delmonte/Digital 360
CRM Specialist
CONSULTING AND AUDITS
May 2024 - April 2025 (11 months)
Milan, Italy
Managed end-to-end HubSpot projects for B2B and B2C clients, from the initial audit, implementation to continuous optimisation.
Set-up of multi-Hub environments (Marketing, Sales, Service, Ops), including customized workflows, audience segmentation, and performance reports.
Strategic team support focused on marketing-automation flows and reporting dashboards for marketing, sales, operations and customer-service teams, maximising efficiency and platform adoption.
Hubspot saleforce Reporting Google Tag Manager Google Analytics
GoStudy Australia
Marketing Automation Specialist
November 2021 - April 2024 (2 years and 5 months)
Milan, Italy
Designed and deployed cross-platform dashboards by integrating CRM, GA4, Google Ads, Meta Ads, and internal performance data to deliver unified performance analytics for key departments.
Implemented GTM tracking and GA4 strategies, conducting data audits and resolving integrity issues to ensure accurate attribution and customer journey insights.
Automated reporting on paid campaigns to support data-backed budget decisions.
Migrated Google Ads and Analytics accounts (UA to GA4) across six regions, ensuring seamless integration with CRM and media platforms.
Developed and managed complex marketing workflows, driving lead nurturing and multi-channel engagement automation.
automation Facebook Marketing Google Analytics Hubspot Reporting

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Bachelor of Arts
Sapienza University
2018

Kristina S.

HubSpot CRM, Reporting & Automation Consultant

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