Kristina Kybartaite-Damule

I’ve always been fascinated by the power of storytelling, and how the right words can spark emotion and create something lasting. Whether through journalism, where I spent a decade, or crafting texts while working in PR, writing has always been what I breathe.

At the same time, there’s another world that’s always been close to my heart: fragrance. I’ve been captivated by perfume for as long as I can remember. What started as a personal passion became something more—first through my Instagram page, where I’ve been sharing reviews and insights with over 12.5K fragrance lovers for the past six years, and later through my online perfume magazine, PlezuroMag.

Today, I bring all those worlds together: my experience as a journalist, my perspective as a content creator and perfume reviewer, and my work in PR and communications. This gives me a 360-degree point of view—from media, to influencer, to brand side.

For a year now, I’ve been working with niche perfume brands as a freelance PR & Communications Manager—contributing to campaign planning, crafting content, managing media outreach, working with influencers, and shaping brand storytelling.

I’m now looking to expand my client base—ideally within the fragrance, beauty, or luxury lifestyle sectors—but I’m also open to opportunities in other creative or value-driven industries. If you're looking for someone who understands how to speak to both the media and the market—I’d love to connect.