About Kristina
French
Native or bilingual
Experience
- S&K Solutions AgencyDirectorTELECOMMUNICATIONSJanuary 2025 - Today (1 year and 5 months)Paris, FranceS&K Solutions Agency is an agency that supports you in **managing ambitious projects, combining strategy, creation, digital, and events**.Communication & Marketing✅ Design and deployment of omnichannel strategies (print, digital, social media, events).✅ Production of premium content: strategic reports, brand content, newsletters, videos, corporate materials.✅ Management of performance and customer experience-oriented marketing campaigns.✅ Support for major brands (cosmetics, perfumery, luxury – LVMH) in retail, communication, and innovation projects.Events & Production✅ 40,000 m² factory tour: design of the route, production of materials, logistics and safety management.✅ International POS display competition (50 participants): management of applications, jury, communication, and ceremony.✅ Awards ceremony (500 guests): scenography, production, technical management, coordination of speakers & laureates.✅ Design of immersive customer experiences for premium & luxury brands.Digital & Social Media✅ Definition and management of editorial strategies (LinkedIn, Instagram, corporate).✅ Design of innovative digital solutions: mini-sites, video content, interactive activations.✅ Analysis of KPIs and management of digital performance.
- Club des Acteurs du CommerceFounderRETAIL (SMALL BUSINESS)January 2025 - Today (1 year and 5 months)Paris, FranceLe CACTUS - The Club of Commerce Actors,is an ambitious and inspiring project that brings together influential and visionary players in commerce to meet today's challenges and build the sector of tomorrow.Projects developed:✅CACTUS MAG– interviews with decision-makers, retailers, consumers, committed personalities (Some examples of guests: **Dominique Schelcher - CEO Coopérative U, Franck PONCET - CEO Biocoop, Didier ONRAINTA - Founder Day by day, Véronique Louwagie - former Minister of Commerce)**: https://club-des-acteurs-du-commerce.fr/cactusmag/✅Cactus Impact Awards– Competition that rewards initiatives that advance the commerce and services professions, whether internal (organization, transformation, governance, inclusion…) or customer-oriented (experience, activation, digitalization, customer journey, retail concept, etc.).✅CACTUS TALKS– Filmed interviews, discussions, and round tables between key players in commerce.✅Grand Commerce Meetingat Paris Packaging Week 2026: https://grandrendezvouscommerce.fr/✅CACTUS Committees– working groups on strategic commerce themes (In-store Experience, Digital, CSR, POS advertising, etc.).✅White Paper on Commerce– contribution to collective and prospective writing, with the contribution of about ten federations & business schools (SORAP, ESCP, IPAG Business School...).✅Training & Masterclassesdedicated to innovation and the transition of commerce.✅Retail Tours– field visits to inspiring brands and territories.Learn more about Cactus:https://club-des-acteurs-du-commerce.fr/
- Fédération Internationale du Marketing Point de VenteProject ManagerTELECOMMUNICATIONSApril 2019 - January 2025 (5 years and 9 months)Paris, FranceMain Responsibilities:✅Project Management:Design, plan, and coordinate the federation's projects, respecting the defined objectives, deadlines, and budgets.✅Event Organization:Oversee the preparation and execution of key events, such as trade shows, conferences, award ceremonies, or thematic workshops, in collaboration with service providers and partners.✅Communication:Lead the communication team to promote projects and events to members and the general public.✅Partnership Relations:Develop and maintain strong relationships with partners, sponsors, and other stakeholders.✅Community Management:Foster exchanges between members by proposing innovative initiatives and strengthening the visibility of SHOP! France.✅Membership Development:Participate in the implementation of strategies to attract new members and retain current ones.✅Monitoring and Innovation:Identify point-of-sale marketing trends and propose actions to position the federation as a key player in the sector.
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Education
- Master 2 - Luxury Communication & MarketingSup de Pub - INSEEC U2021Communication & Marketing du Luxe
- Master 2 - Ecological Transition ProgramESCP2025