Freelancer profile translated to English.

Description

Business & strategy consultant based in Paris, I support entrepreneurs, SMEs, and management teams when a project needs to be launched quickly, clearly structured, or put on solid foundations.

I intervene at key moments in a business's life: launching a new activity or platform, structuring disorganized growth, or when too many decisions accumulate without a clear framework.

My role is to bring clarity, make the right trade-offs, and transform strategic intent into concrete, executed actions, all the way to production and project stabilization. I act as a business partner, not just a consultant.

I notably support missions such as:

Structuring and launching new projects or businesses
Strategic scoping and decision-making support
Auditing and simplifying digital ecosystems (websites, tools, customer journeys, performance)
Organizing tools, priorities, and teams
Digital strategy, brand positioning, and coherence when necessary

I also accept scoping or project management missions when the challenge goes beyond simple execution.

My approach is direct, pragmatic, and results-oriented. I work closely with decision-makers, on both short-term missions (audits, scoping, advisory) and longer-term engagements, when the goal is to launch, structure, and sustain a project over time.

Languages

English
Native or bilingual
French
Native or bilingual
Bulgarian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

VIRTOA Ltd.
Independent Consultant - Strategy, Digital & Business Development
CONSULTING AND AUDITS
November 2021 - Today (4 years and 7 months)
Sofia, Bulgaria
Consulting in business development, strategic positioning, and market analysis for over 25 brands and companies in Europe and the United States.
Support for the launch and structuring of 7 startups, from strategic scoping to operational implementation (project management, pricing strategy, branding, digital, and innovation).
Management of project resources (human and financial) and coordination of internal and external stakeholders to ensure strategic alignment, on-time delivery, and value creation.
Definition and deployment of digital strategies, including the design of business and e-commerce platforms (concept, UX, structure, content), with an approach focused on performance, brand coherence, and business objectives.
Scope: Europe & USA
Strategy and Organization Consulting Business Development Digital Strategy Consulting Production Management Market Analysis
Mobilize Financial Services (Renault Group)
Project Manager CX & Strategy
BANKING AND INSURANCE
September 2023 - September 2024 (1 year)
Paris, France
Contribution to the management of the customer experience transformation program within the framework of the Group's Renaulution strategic plan.
Optimization of project management tools and methods, improving operational efficiency and process maturity by over 8 points.
Integration of key business factor analysis into the strategic decision-making processes of subsidiaries.
Data analysis to identify improvement levers and guide strategic trade-offs.
Coordination of international CX and digital projects (36 countries), including the deployment of Sprinklr: scoping, deliverables, planning, and adoption.
Development of steering and decision-making support materials, ensuring transparency and strategic alignment at the Group level.
Support for subsidiaries and cross-functional teams in defining local customer journeys, segmentation, and building adapted action plans.
Scope: 36 countries – Europe, South America, Asia
Digital Transformation Business Plan Development Strategic Program Management Customer Experience Project Management
Lagardère Travel Retail
Business Analyst
LUXURY GOODS
September 2022 - August 2023 (11 months)
Levallois-Perret, France
Creation of dashboards and monitoring of revenue performance (approx. €900M), margin, and inventory.
Monthly analysis of retail platform performance in France and Luxembourg, with reporting to decision-making teams.
Monitoring and optimization of the profitability of pricing strategies, merchandising evolutions, and linear meter profitability.
Definition, implementation, and monitoring of corrective action plans, generating +7% margin and +25% average basket size (MATCHA project).
Evaluation of the profitability of commercial pillars and marketing actions, with strategic recommendations.
Development studies for the network (Victoria's Secret, Kylie Cosmetics) and contribution to tender responses.
Contribution to the implementation and monitoring of digital, CRM, and innovative solutions, linked to business challenges.
Scope: 16 airports, 47 stores, +30,000 products – France, Luxembourg, Reunion Island
Environment: Aelia Duty Free & The Fashion Place
Financial Analysis Commercial Strategy Pricing Strategy Business Intelligence Bid Response