About Kristel
English
Native or bilingual
Spanish
Native or bilingual
Russian
Conversational
French
Native or bilingual
Italian
Basic
Experience
- Unipâtis productionCommunication manager and freelance culinary creatorAGRICULTURESeptember 2019 - February 2020 (4 months)Domjean, France- Creation of recipes for professionals, artisans, pastry chefs and food trades (B to B) and individuals (B to C) from pastry preparations offered by Unipâtis.- Creation and management of a targeted newsletter (Mailchimp) according to a defined communication axis.- PR: writing articles, photographs of products and recipes, coordination with a graphic designer for the layout of advertorials for professional magazines (RIA)- Social media management (Facebook, Instagram, LinkedIn), Content and Community management.- Competitive intelligence- Long-term brand strategy with influencer relations, press and digital and print positioning.- Work on visual identity, graphic charter, website audit (UX experience, ergonomics, etc.)- Coordination and team management with a developer and a graphic designer on Trello
- PICKTUREDigital Content ManagerSOCIAL NETWORKSMay 2014 - December 2014 (8 months)Paris, FranceAttached to the marketing/communication department, I contribute to the development and notoriety of the site, my missions are:– Identify atypical sites and unusual ideas on the web– Follow trends and impactful events– Update content and thematic lists by offering unusual products– Monitoring & benchmark brand content, content & social media– Participate in the development of the site and the development of the social media strategy– Identify influential communities– Weekly reporting and analysis of KPIs
- L'atelier de KristelCulinary creator and consultantAGRICULTUREJune 2015 - Today (11 years)Évreux, FranceMy name is Kristel FROGER and I am a Culinary Consultant & Creator. My background is quite particular because I first went through language studies, I was also in fashion and then deviated towards a passion for cooking as well as for the web. Indeed, I obtained a Master's degree in Web Journalism, Digital Media and Brand Content in June 2015.My career in the culinary field started with the launch of my blog L'atelier de Kristel following the obtaining of my diploma. My blog focuses on the cuisine of my roots: that of Mauritius. However, having traveled all over and living in France, my cuisine is now imbued with all these influences from both sides.Today, we can work together on your projects and I will bring both my expertise and my passion for what I do!
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Education
- Master 2 Journalism, Digital Media & Brand ContentSup de Pub PARIS Groupe INSEEC2015- Management d'entreprise - Droit de la communication - Gestion et finance d'entreprise - Géopolitique - Advertising English (TOEIC) - Réalisation de projets : Création d'une web série, atelier d'écriture, construction d'un blog collaboratif
- Master 1 Digital Marketing & Social MediaSup de Pub PARIS Groupe INSEEC2014- Transformation digitale - E-Commerce - Fidélisation - Introduction à la communication digitale - SEO : Référencement naturel - SEA : Référencement sponsorisé - Droit du web - Conduite de projets web - Webdesign - Mesure de la performance - Médias sociaux - Marketing mobile - Communication marketing intégrée - Programmation (notions HTML) - Ateliers digitaux - Stratégie de lancement - Advertising English