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Kristel FrogerKF

Kristel Froger

Creator, stylist and culinary facilitator

On-demand
Évreux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kristel

My name is Kristel FROGER and I am a Culinary Creator & Consultant. My background is quite "eclectic" because I first went through foreign language studies, then spent some time in the fashion industry before deviating by becoming passionate about cooking and the web. Indeed, I obtained a Master's degree in Web Journalism, Digital Media and Brand Content in June 2015 from the grande école de communication Sup de Pub Groupe Inseec in Paris.

My career in the culinary field started with the launch of my blog L'atelier de Kristel 6 years ago. Thanks to this platform and my social networks, I became known and became an "Influencer" with a loyal and above all very engaged community. This opened doors for me and my activities have developed thanks to this beautiful showcase. My cuisine is very colorful because of my Mauritian origins, my travels, all of which is stylized by the fact that I live in France and in relation to my experience in "fashion".

Today, we can collaborate together on your projects in which I will bring both my expertise in digital as well as my passion for food! I can assist you in your content strategy on social networks, both by managing your various accounts and by creating all kinds of content for you (culinary photographs, web writing, etc.). If you want to set up an event around your brand in order to unite a community and generate content or simply set up a tailor-made culinary workshop to discover spices and world cuisine, I am also able to do so.

I would say that people would say of me that I am spontaneous, creative, that I have a sense of contact, am professional and human! What comes out of me will not be "seen" or "reviewed" but originality! See you soon for beautiful gourmet adventures!
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Russian

    Conversational

  • French

    Native or bilingual

  • Italian

    Basic

Can work on-site
Évreux (up to 50km), Évreux (up to 100km)

Experience

  • Unipâtis production
    Communication manager and freelance culinary creator
    AGRICULTURE
    September 2019 - February 2020 (4 months)
    Domjean, France
    - Creation of recipes for professionals, artisans, pastry chefs and food trades (B to B) and individuals (B to C) from pastry preparations offered by Unipâtis.

    - Creation and management of a targeted newsletter (Mailchimp) according to a defined communication axis.

    - PR: writing articles, photographs of products and recipes, coordination with a graphic designer for the layout of advertorials for professional magazines (RIA)

    - Social media management (Facebook, Instagram, LinkedIn), Content and Community management.

    - Competitive intelligence

    - Long-term brand strategy with influencer relations, press and digital and print positioning.

    - Work on visual identity, graphic charter, website audit (UX experience, ergonomics, etc.)

    - Coordination and team management with a developer and a graphic designer on Trello
    Content marketing Community management Communication strategy Photography Digital communication 360° Communication
  • PICKTURE
    Digital Content Manager
    SOCIAL NETWORKS
    May 2014 - December 2014 (8 months)
    Paris, France
    Attached to the marketing/communication department, I contribute to the development and notoriety of the site, my missions are:

    – Identify atypical sites and unusual ideas on the web
    – Follow trends and impactful events
    – Update content and thematic lists by offering unusual products
    – Monitoring & benchmark brand content, content & social media
    – Participate in the development of the site and the development of the social media strategy
    – Identify influential communities
    – Weekly reporting and analysis of KPIs
  • L'atelier de Kristel
    Culinary creator and consultant
    AGRICULTURE
    June 2015 - Today (11 years)
    Évreux, France
    My name is Kristel FROGER and I am a Culinary Consultant & Creator. My background is quite particular because I first went through language studies, I was also in fashion and then deviated towards a passion for cooking as well as for the web. Indeed, I obtained a Master's degree in Web Journalism, Digital Media and Brand Content in June 2015.

    My career in the culinary field started with the launch of my blog L'atelier de Kristel following the obtaining of my diploma. My blog focuses on the cuisine of my roots: that of Mauritius. However, having traveled all over and living in France, my cuisine is now imbued with all these influences from both sides.

    Today, we can work together on your projects and I will bring both my expertise and my passion for what I do!
    Web writing Social networks Project management Advice Blog Web marketing Culinary styling Creative

Recommendations

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Education

  • Master 2 Journalism, Digital Media & Brand Content
    Sup de Pub PARIS Groupe INSEEC
    2015
    - Management d'entreprise - Droit de la communication - Gestion et finance d'entreprise - Géopolitique - Advertising English (TOEIC) - Réalisation de projets : Création d'une web série, atelier d'écriture, construction d'un blog collaboratif
  • Master 1 Digital Marketing & Social Media
    Sup de Pub PARIS Groupe INSEEC
    2014
    - Transformation digitale - E-Commerce - Fidélisation - Introduction à la communication digitale - SEO : Référencement naturel - SEA : Référencement sponsorisé - Droit du web - Conduite de projets web - Webdesign - Mesure de la performance - Médias sociaux - Marketing mobile - Communication marketing intégrée - Programmation (notions HTML) - Ateliers digitaux - Stratégie de lancement - Advertising English

Skill set (23)

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