Description

I think of brands as musical scores: each point of contact syncs with the others to produce a symphony of emotions that forges lasting connections. To achieve this, I observe what the brand, its competitors, and their substitutes have done, I identify what works, what doesn't, and build brand universes that are familiar enough for the public to find their bearings, yet distinctive enough for them to recognize the signature unmistakably. Every choice becomes an arbitration between the emotion it will evoke and the intention it will convey.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Châteauguay (up to 50km)

Noro Agency
Design and Brand Strategy Lead
January 2023 - December 2025 (2 years and 11 months)
Brand system design for businesses and non profit organizations: comparative and positioning analysis, brand platforms, visual and verbal identities,websites,and application guidelines.
Translation of clients' intentions and ambitions into concrete decisions, from the choice of meaningful symbols to the tonal modulation of a palette, from photographic guidelines to website architecture.
End-to-end project management: client relations, strategic recommendations, and coordination of execution with a team of specialists mobilized according to the project requirements.
Positioning strategy Project Management Adobe Illustrator Canva Web development
ALITHYA
Product Owner
DIGITAL AND IT
November 2021 - July 2023 (1 year and 8 months)
Translating complex business requirements into concrete implementation plans, constantly navigating between technical constraints, business objectives, and user needs.
Managing client and stakeholder relationships: strategic presentations, alignment on priorities, and mediating compromises.
Planning and monitoring projects using agile methodologies (sprints, backlog, schedules).
Product management product owner Design Thinking
amazon
e-Commerce Entrepreneur
E-COMMERCE
July 2020 - December 2022 (2 years and 5 months)
Launching and positioning products on Amazon: competitive analysis, product listing design, go-to-market strategy
E-commerce Product Marketing Positioning strategy Copywriting

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Diploma of Specialized Graduate Studies in Marketing, media and brands
HECMontreal
2026
Certificate of Training in Corporate Governance
Young Directors Program (JAIGOPP)
2023