About Koffi
French
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English
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Experience
- DanoneSales Force & Marketing Automation Project ManagerApril 2025 - Today (1 year and 2 months)**Context**: As part of the strategic objectives of the Health and Specialized Nutrition business line, implementing CRM and Marketing Automation technologies, as well as the necessary Data Analytics capabilities to ensure effective interaction with healthcare professionals (HCPs). The ambition is to deploy a marketing technology ecosystem capable of driving large-scale personalization across all communication channels. Estimated gains of €1M in 2025, expected €12M in 2028.**Responsibilities and Achievements**: within the DSI IT&DATA France• Cross-functional leadership of the integrator, Business and IT teams, Global and Local• Integration of Salesforce Marketing Cloud with the Pitcher CRM (Salesforce) and various data sources: Adobe Experience Manager for personalization and digital engagement, SAP/Gigya for consent management, and Mulesoft as API Management• Coordination of end-to-end testing, setup and monitoring of performance dashboards and indicators• Monitoring of campaign and HCP journey performance• Measurement of adoption plans and success indicators
- MédiamétrieProject DirectorPRESS AND MEDIAJanuary 2018 - March 2025 (7 years and 2 months)France**Achievements**:1/ Data Analytics Platforms Transformation (Estimated build & migrations over 3 years: €4.5M)To anticipate the obsolescence of its data analytics platform (SAS v9), the Data Science Department launched a transformation project aimed at reducing reliance on specialized software vendors by adopting solutions based on open-source languages and generative AI.• Conducted opportunity and feasibility studies based on several scenarios• Led the diagnosis of the existing system, challenged processes, and conducted a detailed inventory of SAS productions: OpenAI LLM, Prompting Engineering (code complexity, scoring, data volume…)2/ Salesforce Integration (Build & run over 3 years: €6.5M)As part of the SI Panel (TV and Radio) overhaul, a strategic "Panel 360" vision was defined, leading to a project for integrating business processes into Salesforce modules.• Led the scoping, design, and integration of various Salesforce modules, including Service Cloud – Experience Cloud – Marketing Cloud – Voice Cloud• Coordinated Mulesoft integration (ESB and API Management)• Implemented data protection solutions: Own (data and platform security) and Shield (data encryption, real-time event monitoring)• In collaboration with the CISO, ensured process compliance with security and privacy policies (ISO/IEC 27001 & 27701 certifications)• Improved productivity and reduced maintenance costs3/ Data Engineering (Data Platforms & Data Management) and Security Services• Scoped the design and implementation of Data Platforms and Data Lake services, and industrialized their operational maintenance• Led the Médiamétrie IAM (Identity & Access Management) program, as well as technology solution integration projects.
- Groupe GeneraliServices ManagerBANKING AND INSURANCEJanuary 2014 - January 2018 (4 years)France**Context**: Generali Infrastructure Service (GIS), a Generali Group entity, is dedicated to the shared management of IT services, infrastructure, and IT operations for its subsidiaries. GIS's mission is to improve operational efficiency, adopt best practices, and provide cutting-edge technological solutions to the Group's Business Departments.**Responsibilities**: Services Manager responsible for the Business Departments of Enterprises, Wealth Management, Marketing, Digital Transformation & Multichannel Customer Experience:• Serve as the liaison between Business Departments and the IT department to provide a "Business" perspective to operational teams• Act as the liaison between major clients and the IT department to ensure compliance with commitments (Boursorama, ING, AltaProfits, UBS, Rothschild…)• Formalize and structure the Service Level requirements expressed by Business Departments and partners, negotiate commitments leading to the signing of Service Agreements.• Implement Qualitative and Quantitative Indicators (measurement levers for continuous improvement of service quality)• Active member of the "IT Operation Excellence Program" responsible for defining and implementing Service Management & Quality Management processesDuration: 4 years, 2014 to 2017
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Education
- Master's Degree in Computer Science, specialization in Parallel Machines and Specialized SystemsUniv. Paris 8Maîtrise en Informatique option Machines Parallèles et Systèmes Spécialisés