About Kodiri
French
Native or bilingual
Russian
Fluent
Experience
- DM TRADE LLCGeneral ManagerE-COMMERCEFebruary 2025 - Today (1 year and 4 months)Moscou, RussiaTasks performed:
- Market potential analysis:Studied the fit of a range of Russian cosmetic products in the French market, identifying a potential revenue of +€250k/year through pricing adaptation and UX localization.
- Ad campaign launch:Set up Meta/Google Ads for the B2C entry of a Russian company in France, generating €150k in sales in 6 months with a ROAS >4x.
- Strategic support:Comprehensive audit for a Russian B2B brand, delivering a sustainable acquisition plan (local SEO + partnerships) with a 12-month roadmap.
- Bilingual localization:Translation and adaptation of content (websites, emails, ads) FR/RU for 5 projects, ensuring cultural consistency and GDPR compliance.
Responsibilities assumed:- Strategic steering:Definition of KPI objectives (Revenue, CAC, LTV) and monthly performance monitoring to align international vision with French reality.
- Intercultural bridge:Mediation between Russian teams (based in Moscow) and French partners, translating business needs and cultural constraints in real-time.
- End-to-end project management:From initial diagnosis to production and continuous optimization, with transparent reporting (Google Data Studio dashboards).
- Monitoring and innovation:Tracking digital trends in FR/RU (Meta algorithms, Google, mobile e-commerce), applying insights to clients for increased competitiveness.
- Training and transfer:Empowering client Russian teams on French best practices (conversion, trust-building), fostering post-mission autonomy.
- Results orientation:Commitment to measurable deliverables (ROI, conversion uplift), with performance clauses for long-term missions.
- DM TRADE L.L.CGeneral ManagerE-COMMERCEFebruary 2025 - Today (1 year and 4 months)Moscou, RussiaE-commerce & Digital Marketing Consultant — French Market SpecialistBased inMoscow for 5 years**, I assist **foreign companies(particularly Russian and Eastern European) in theirentry and growth in the French market.Bilingual in **French / Russian**, I am the **bridge between two business cultures**: I help international brands adapt their strategy, their communication, and their digital presence to effectively attract the French audience.My unusual background —architecture studiesandexperience alongside Russian entrepreneurs— has given me a cross-functional vision: between creativity, strategy, and commercial pragmatism.My approach is not just technical; I get involved as astrategic partner**, with a constant objective: **transform your ambitions into measurable results.What I bring to my clients:
- Market potential studyand validation of product/service positioning in France.
- Cultural and linguistic adaptationof the marketing message (intelligent localization and convincing storytelling).
- **Complete optimization of the customer journey**, from website to conversion.
- Creation and management of high-performing advertising campaigns(Meta Ads, Google Ads).
- **Structuring of a sustainable acquisition strategy**, focused on profitability.
- **Strategic support**, from launch to growth phase.
Types of projects supported:- Entry into theFrench market (B2B & B2C).
- Launch ordevelopment of international e-commerce stores.
*Growth and expansion of foreign brandsinto France.*Strategic audit missions and definitionof concrete marketing action plans.
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Education
- ArchitectureRUDN MOSCOW