Freelancer profile translated to English.

Description

B2B Marketing Manager specializing in SaaS, Tech, and international environments, I support companies in building and executing 360 growth, acquisition, and pipeline-oriented marketing strategies.

My approach covers the entire marketing chain: go-to-market strategy, positioning, demand generation, SEO, content marketing, multichannel campaigns, marketing automation, HubSpot CRM, lead nurturing, product marketing, sales enablement, webinars, events, KPI reporting, and Sales/Marketing/Product alignment.

I am involved in both strategy and operational execution: marketing audits, campaign structuring, content creation, SEO optimization, HubSpot workflow implementation, segmentation, scoring, nurturing, ad campaigns, qualified lead generation, conversion improvement, and performance monitoring.

What I can do for you:

Define a clear, actionable, and business-oriented marketing strategy.
Build or optimize your B2B acquisition: SEO, content, campaigns, landing pages, webinars, ads, and lead generation.
Structure your HubSpot CRM: workflows, scoring, sequences, segmentation, reporting, and nurturing.
Create high-value content: SEO articles, web pages, case studies, white papers, emails, sales materials, presentations, webinar scripts.
Improve your positioning, messaging, and go-to-market.
Align your marketing, sales, and product teams around measurable objectives.
Monitor your marketing KPIs: traffic, conversion, MQL, SQL, pipeline, engagement, CAC, campaign ROI.

I am a generalist with a performance focus, capable of strategic oversight while also producing the concrete deliverables needed to move forward quickly.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Toulouse (up to 10km), Lyon (up to 10km)

EcoMundo
Marketing Manager
August 2023 - Today (2 years and 10 months)
92130 Issy-les-Moulineaux, France
360 marketing management (content, acquisition, SEO, events, webinars) across our various subsidiaries (EU & UK / US & Canada). Lead generation via HubSpot campaigns: 30-45% MQL. Nurturing & automation (workflows, scoring, sequences): 20% improvement in activation and engagement rate. SEO & content: publication of 2-3 content pieces/month, increase in organic traffic by +30% in 6 months. Webinars & trade shows: 6-8 webinars/year, 150-1000 registrants/webinar, 30-60 qualified leads/event: organization of 2 trade shows/year, generation of 25-40 qualified leads per show.
HubSpot Marketing Content Marketing CRM & Marketing Automation B2B Marketing Strategy
Clinch (ex PathMotion)
Marketing Executive EMEA
January 2022 - January 2023 (1 year)
Paris, France
Contribution to EMEA marketing strategy in a post-acquisition rebranding context. Deployment of multichannel marketing campaigns across 4 countries. Inbound & content campaigns. Organization of client webinars & events. Optimization of marketing performance: +25% web traffic, +20% engagement on content. Close collaboration with Sales and Product teams to align marketing campaigns and commercial priorities.
PathMotion
Marketing & Client Success Coordinator
January 2021 - January 2023 (2 years)
Paris, France
Marketing/Sales/Customer Success interface for a portfolio of 20 to 30 B2B clients, including major accounts (SNCF, Armée de Terre, PwC, Mars...). Contribution to client loyalty and activation actions: +15% adoption of client marketing campaigns. Support for marketing campaigns and CRM management (HubSpot). Participation in the creation of client content (use cases, testimonials, sales materials).