About Kobi
I’m a passionate and seasoned Growth and Digital Marketing Lead who has carved out a niche working in restricted industries such as Fintech, Health, Gambling, and Oil and Gas. I’ve always been skilled at bringing people together and working towards common goals. My experience successfully leading teams and bringing in new processes have been effective in small startups through to the world’s largest companies. My recent work at Amazon, for example, showed the team how we could reduce our marketing spend by 50% and still attract the same number of applications. I’m always interested in new challenges.
English
Native or bilingual
Norwegian
Conversational
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- AmazonSenior Campaign ManagerOctober 2022 - Today (3 years and 8 months)London Colney, St Albans AL2, UKThe WFS Marketing Team supports the recruitment of Amazon Warehouse Job Opportunities. We used various online and offline media & marketing strategies, reporting, modelling & analytics, tools & systems to attract hundreds of thousands of candidates to join Amazon to work in the warehouses.- Built a testing process that allowed us to test different channels, publishers, and features. Continual optimisation of digital and offline channels- Briefing and working closely with external agencies, monitoring alignment between campaigns plans and Amazon's business objectives- Coordinated the media and creative execution to ensure top-quality campaign delivery- Reporting to various internal and external stakeholders in alignment with Amazon's Leadership Principles and business objectives
- SeedcampSeedcamp Mentor 2022June 2022 - Today (4 years)
- Kobestarr DigitalSEO, Google Adwords PPC, Performance and Paid Social Media Consultant | Wordpress Web DeveloperMay 2015 - Today (11 years and 1 month)London, UKFreelance Project Manager, Social and Digital Media Consultant, Growth Hacker and Developer for all Kobestarr Digital projects. I specialise in Inbound, Digital and Social Media Marketing solutions for agencies and in-house marketing teams.
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Education
- Master of ArtsSalford University2012Master of Arts (MA), Social Media
- Master of EngineeringSheffield University2003Master of Engineering (MEng), Chemical Engineering