Freelancer profile translated to English.

Description

Great passion for online marketing and lateral thinking. Always looking for the next innovation to drive performance marketing channels.

Senior Marketing Executive with over 17 years of experience in global and local retail, combined with a solid business administration background. Extensive knowledge in managing strategic and operational roles that increase revenue and profit.

+ Online marketing planning #data-driven

+ Online marketing campaigns #marketing-driven

+ Online marketing technology #technology-driven

+ Performance marketing expert with practical experience #pro-level

+ Innovation management #kanban-style

+ Holder of various Google certifications #DIY

+ Always reading blogs, listening to podcasts, attending conferences to learn and try new things #lifelonglearner

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

BAUR-Gruppe
Head of Online Marketing
E-COMMERCE
October 2018 - Today (7 years and 8 months)
Weismain, BY, Germany
Head of the "Online Marketing" department with 3 team leads and 27 people. Working with the channels SEO, SEA, Display, Retargeting, Price Comparison, Shopping Ads, Affiliate, Paid and Organic Social plus various platforms and marketplaces. Permanent optimization of the online marketing performance
and the online marketing technology stack. Planning of the activities based on the given budgets and targets / planning premises.
Google Ads Online Marketing Management Online Marketing Strategy SEA Performance Marketing
nn
Head of Online Marketing
October 2018 - Today (7 years and 8 months)
Coburg, Germany
Head of 25 people within "Online Marketing" department with the channels SEO, SEA, Display, Retargeting, PPS, PLA, Affiliate and various platforms and marketplaces. Permanent optimization of the online marketing performance and the online marketing technology stack. Planning of the activities based on the given budgets and targets / planning premises.
an Amazon
Head of Online Marketing Technology & SEO
November 2015 - February 2018 (2 years and 3 months)
Burgkunstadt, BY, Germany
Implementing new Online Marketing Tools for the BAUR Group. Executing the SEO Program for the BAUR Group with 10 companies and some companies of the Otto Group.