Kizzy Beckett

I set up Sapling as a chance to share my 13+ years of brand marketing experience with companies which may not have the need or the resource to have a full time senior marketer on board. As well as working on client briefs myself, I draw on my network of brilliant subject matter experts to ensure that no matter the size of the business, they feel they are getting the impact of a whole team dedicated to solving their challenges

I was brought into this role with the remit of continuing the reshaping the Genius brand into one which could achieve strong growth and valuation through the development of powerful branding and strategy. Some highlights of my work on Genius to date:

- Update to overall brand look and feel including packaging design

- Creation of a new brand purpose, set of values and tone of voice

- Development of a new creative platform for global use, tested in the US

- Development of a scaled 3 year brand innovation pipeline and delivery of the year 1 products to market

- Reshape of the team to create a stronger brand, category and customer care function

- Development of assets for business sale and presentation to potential buyers (this sale has recently gone through successfully)

- Creation of a category vision and retailer story which I presented to retailers alongside the sales and category leads

Responsible for the total marketing mix for the £100million RSV Kettle Chips brand including brand positioning, the development, strategy and launch of TV creative, NPD and forward planning. I report directly into the Executive team and am an active member of the Senior Leadership and Commercial Leadership team, driving cross functional development projects to deliver big wins for our brands and business. I am also a big believer in people development and manage a strong team.