Kirsten Götsch

As aJunior Social Media Managerat HAVAS Media Germany, I manage international luxury brands in the beauty, fragrances, and watches sectors, overseeing paid social campaigns from strategic planning to successful execution.

My role combinesstrategic thinking with operational excellence.I develop cross-channel campaign strategies, define target audiences, plan budget allocations, and implement campaigns on various social media platforms. Furthermore, I am responsible for continuous performance optimization and the creation of mid- and end-of-campaign reports to derive data-based recommendations.

I am proficient with platforms such asMeta, TikTok, Pinterest, Snapchat, Reddit, and LinkedInand manage media budgets in the five- to six-figure range. Through continuous analysis and optimization, I ensure efficient budget utilization and consistently achieve strong campaign results compared to relevant benchmarks.

Working in aninternational agency environmenthas sustainably shaped my skills in strategic campaign planning, performance marketing, data-driven decision-making, and cross-functional collaboration.

Focus Areas: Paid Social • Campaign Strategy • Media Planning • Audience Analysis • Budget Management • Performance Marketing • Campaign Optimization • Reporting & Insights • Luxury Marketing

During mytraineeshipat HAVAS Media Germany, I gained comprehensive insights into various areas of digital marketing and developed a solid understanding of planning, implementing, and advising on digital campaigns.

For the first six months, I was part of the **Paid Social team**, managing campaigns for international clients in the gaming and finance industries. My responsibilities included strategic campaign planning, target audience and budget definition, operational campaign management on various social media platforms, as well as continuous performance optimization and success evaluation.

Subsequently, I moved to theConsulting / Client Servicedepartment within the Performance team. There, I was responsible for managing a leading German telecommunications company and served as the interface between the client and internal specialist teams. My tasks included preparing and conducting client meetings, creating presentations and reports, and developing strategic test approaches for optimizing digital display campaigns.

Through assignments in different teams, I was able to further develop my analytical skills as well as my consulting and communication competencies, and gain valuable experience collaborating with well-known national and international brands.

Focus Areas: Paid Social • Performance Marketing • Client Service • Campaign Strategy • Display Advertising • Client Consulting • Presentations • Reporting • Digital Marketing Strategy

As aWorking Student in Marketing Communicationat Volkswagen Financial Services AG, I supported the internal dealer incentive program with a focus on content marketing and digital communication.

My responsibilities included theplanning, creation, and publication oftarget audience-specificcontentin the form of text and image posts. Additionally, I was responsible for creating presentations and reports and assisted in preparing marketing measures and evaluating their success.

Another focus of my work was close **collaboration with internal departments and external service providers**. This allowed me to gain valuable experience in coordinating various stakeholders and learn to implement marketing projects in a structured and goal-oriented manner.

This position has sustainably shaped my understanding of content marketing, brand communication, and successful collaboration in interdisciplinary teams, laying the foundation for my future in digital marketing.

Focus Areas: Content Marketing • Marketing Communication • Content Creation • Editorial Planning • Presentations • Reporting • Stakeholder Management • Project Coordination