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Kirsten BaasKB

Kirsten Baas

Transformation lead | Strategic leadership (SAFe)

€1,450/day
Amsterdam, NL
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kirsten

Senior Transformation Lead / Change Manager with 15+ years of experience in complex organization-wide transformations within the public sector, retail, energy, mission-critical organizations, and IT-driven environments.
  • Organization-wide transformations where digitalization, organizational development, leadership, communication, and adoption are integrally combined
  • Change initiatives around ERP, CRM, and IT transformations within complex and politically sensitive organizations
  • Connecting strategy, governance, technology, processes, and behavior to sustainable change in daily practice
  • Creating coherence, ownership, and alignment between executive management, management, teams, HR, communication, Works Council, and operations
  • Strengthening management teams as a collective client for change
  • Organizing governance, decision-making, prioritization, and execution power within complex change landscapes
  • Designing and guiding integral change approaches including communication, adoption, stakeholder management, and embedding
  • Hands-on change management: visibly present in practice and actively intervening where progress, collaboration, or ownership are under pressure
  • Connecting the "hard side" of change (governance, planning, implementation, results) with the "soft side" (behavior, leadership, communication, and culture)
  • Experience within the public sector, ICT, retail, energy, agro- & water chains, and 24/7 mission-critical environments
  • International deployability (NL / DE / EN)
  • Agile and lean transformations (SAFe SPC 6.0), where methodologies are purposefully used as a means for collaboration, ownership, and sustainable change, not as an end in itself
Available for interim assignments (32–36 hours).
  • German

    Native or bilingual

  • English

    Fluent

  • Dutch

    Native or bilingual

Can work on-site
Amsterdam (up to 50km), Utrecht (up to 10km), Den Haag (up to 10km)

Experience

  • Ministerie Justitie en Veiligheid
    Transformation Lead
    PUBLIC SAFETY
    December 2024 - April 2025 (4 months)
    Transformation Lead: Strategic Leadership & Cultural Change

    Custodial Institutions Agency (DJI) is responsible for the daily care of adults and youth in Dutch institutions, with approximately 16,000 employees. DJI collaborates with them in many ways to prepare them for their return to society. In doing so, DJI makes an essential contribution to promoting general safety in society.

    The assignment includes guiding the change agenda of the Information Provision Directorate through the establishment and implementation of the strategic change process and leading and directing from one organization. Diagnosing, designing, and executing the desired change: value-oriented prioritization/organization, continuous improvement, leadership development, cultural change and integration, collaboration (safe, vital, learning).
  • Meldkamer Oost Nederland
    Organization Advisor | Strategic Leadership and Development
    July 2024 - Today (2 years and 1 month)
    Strategic guidance of the MT of the East Netherlands Control Room. The control room is the hub for all emergency calls and connections. From this central point, immediate action is taken through fast and efficient collaboration when someone is in distress or needs help.
    This assignment focuses on building a cohesive and vital team that develops and realizes a shared guiding vision. Necessary changes are identified together, and clear responsibilities and priorities are established, with a strong focus on connection, energetic encounters, and value creation for colleagues, collaborating organizations, and society.
  • Justitiële ICT Organisatie (JIO)
    Transformation Lead - Cultural Change
    January 2024 - Today (2 years and 7 months)
    Transformation Lead - Cultural Change

    The Judicial ICT Organization (JIO) is the ICT service provider for the Ministry of Justice and Security. They develop user-friendly applications that enhance operational efficiency and ensure reliable IT infrastructure throughout the Netherlands. JIO leads the digital transformation within the ministry through innovative ICT solutions that increase productivity and ensure security.

    The assignment includes facilitating cultural integration between DI and JIO in terms of delivery reliability. Results include promoting a common identity – a shared sense of belonging, values, and goals, focused on forging a cohesive work culture that strengthens synergy between the organizations.
    The Judicial ICT Organization (JIO) is the ICT service provider for the Ministry of Justice and Security. They develop user-friendly applications that enhance operational efficiency and ensure reliable IT infrastructure throughout the Netherlands. JIO leads the digital transformation within the ministry through innovative ICT solutions that increase productivity and ensure security. The assignment includes facilitating cultural integration between DI and JIO in terms of delivery reliability. Results include promoting a common identity – a shared sense of belonging, values, and goals, focused on forging a cohesive work culture that strengthens synergy between the organizations.
    Skills: Public sector · Cultural Change · Coaching · Fun Infusion · Cooperation · ICT · Teambuilding · Business Strategy · Strategy · Interim management · Mediation · Change Management · Analytical thinking · Cultural integration

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Education

  • Master of Science in Management
    Wageningen University
    2000
    Master of Science (M.Sc.), Economics, Marketing & Management
  • Diplom Agrar Ingenieur, Agricultural & Environmental Economics, Pedagogy, Marketing
    The University of Kiel
    1998
    Diplom Agrar Ingenieur, Agricultural & Environmental Economics, Pedagogy, Marketing

Skill set

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