Description

I help product and marketing teams scale localization without delays, quality surprises, or vendor chaos. I’m a Localization Program / Ops leader (10+ years) across SaaS, fintech/crypto, logistics, ERP, and games-owning delivery end-to-end: intake → planning → vendor governance → LQA/QE loops → reporting.

Recent impact

• Scaled localization across 20+ languages

• Improved time-to-market by 25%

• Reduced translation costs 30% via AI-assisted workflows

• Delivered 99% on-timefor launches/campaigns

• Built localization for 7 products / 16 languages, cutting cycle time 30 days → 2 days

What I do

• Program/PM leadership (launch readiness, SLAs, risk & stakeholder management)

• Vendor management (selection, onboarding, scorecards, escalation, cost/quality balance)

• Quality ops (LQA frameworks, defect taxonomy, triage, rework reduction, guidelines & terminology)

• Workflow optimization & automation (TMS setup, integrations, reporting, AI governance)

• Customer-impact focus: reduce localization issues that hurt CSAT (confusing UI, missing help content, customer-facing defects)

Consulting offers:

1. Localization Audit (1–2 weeks):gaps + quick wins + KPI set + roadmap

2. Vendor Reset & Governance (2–4 weeks):scorecards, SLAs, cadence, performance dashboard

3. Quality Ops Setup (2–4 weeks):LQA process, templates, release gates, leakage reduction plan

4. AI Workflow Rollout (2–6 weeks):guardrails, sampling, quality gates, measurable cost/time targets

5. Fractional Loc Lead (ongoing):hands-on execution during critical releases

Tools: Crowdin, Phrase, memoQ, Smartcat (+ automation & reporting).

If you need predictable global releases, lower cost, and higher quality at scale – let’s talk.

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Conversational

Workplace preferences

Can work on-site

Lisbon (up to 50km)

Zendesk (SaaS)
Group Manager, Localization
March 2025 - September 2025 (6 months)
Lisbon, Portugal
• ● Developed a global localization strategy across 20+ languages, improving time-to-market by 25% and directly supporting revenue growth in new regions.
• ● Scaled, onboarded and led a high-performing team, implementing AI-driven workflows that reduced translation costs by 30% while maintaining quality.
• ● Partnered with campaign teams to deliver localized campaigns with 99% on-time delivery and ensured compliance with cultural and regulatory standards.
• ● Introduced data-driven frameworks and reporting practices, enabling optimization of campaigns and driving a 25% uplift in engagement across localized markets.
• ● Mentored and managed a team of 5 localization specialists.
AI Automation Translation management Go-to-Market (GTM) Strategy Expansion Agile Project Management
CDEK (Logistics solutions)
Head of Localization
January 2023 - February 2025 (2 years and 1 month)
• ● Built the localization process for 7 company products in 16 languages from scratch.
• ● Implemented CAT tool (SmartCat) and configured backend and frontend integration for seamless translation processes.
• ● Established a network of reliable translation contractors delivering tasks efficiently and with high quality.
• ● Reduced the average task completion time from 30 days to 2 days, with urgent tasks completed within a single day.
• ● Implemented effective AI utilization, reducing costs by 20%, improving quality by 15%, and cutting task completion time by 30%.
• ● Mentored a team of 2 localization managers, resulting in a 30% increase in efficiency.
• ● Lead a team that translated 1 million words in 2023 and 1.3 million words in 2024, with 93% of projects completed on time.
Translation management AI Automation Expansion Root cause analysis Agile Project Management
Payean (Fintech, crypto)
Head of Localization
March 2021 - October 2024 (3 years and 7 months)
• ● Led the localization process for content across multiple languages, ensuring cultural accuracy and linguistic consistency.
• ● Managed and mentored a team of localization specialists, translators, and project managers, fostering a collaborative environment focused on delivering high-quality results.
• ● Developed and implemented localization strategies that align with global content goals, optimizing workflows for efficiency and accuracy.
• ● Collaborated closely with C-levels, product teams, content creators, and regional offices to ensure localized content meets the expectations of diverse global audiences.
• ● Conducted regular quality assessments of localized content, identifying areas for improvement and implementing corrective actions as needed.
• ● Led cross-functional meetings to synchronize localization efforts with overall product and content release schedules, ensuring seamless global launches.
• ● Drove continuous improvement initiatives in localization processes, resulting in a 38% increase in efficiency and a 28% reduction in errors in 2023.
• ● Implemented AI integration, significantly reducing translator workload and achieving substantial budget savings.
• ● Implemented custom scripts for automation in Crowdin, reducing turnaround times by 25%.
• ● Key achievement: Successfully leading the localization of Rocken, expanding its reach to 8 new markets.
Root cause analysis AI Automation Translation management Expansion