Description

Senior digital freelancer with a background spanning client leadership, digital delivery, product ownership, and conversion-focused web projects. Experienced leading cross-functional initiatives for agencies, startups, and enterprise organizations.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FORM Digital
Contract Digital Product Owner, PM, AD / Founder
September 2015 - Today (10 years and 11 months)
Calgary, AB, Canada
Built FORM Digital through long-term independent contracting that evolved into an agency model, while continuing to provide hands-on contract and strategic support for clients across nonprofit, agency, startup and service sectors.
• • Lead multiple concurrent client engagements spanning discovery, scoping, requirements definition, planning, execution, launch and post-launch optimization.
• • Facilitate stakeholder sessions to define business objectives, functional requirements, user needs and priorities.
• • Translate client goals into structured scopes, workplans, functional requirements, user flows and actionable deliverables for designers, developers and collaborators.
• • Manage project backlogs, priorities, timelines, budgets and delivery coordination across cross-functional teams.
• • Partner with developers, designers, writers and strategists to deliver custom websites, web applications, digital experiences, onboarding flows and engagement initiatives.
• • Coordinate iterative delivery workflows, QA processes, launch preparation, revisions and post-release support.
• • Lead client communications, status updates, scope discussions, issue resolution and expectation management throughout project lifecycles.
• • Use analytics, SEO, funnel optimization, user research and performance reporting to improve engagement, conversion and retention outcomes.
• • Develop proposals, estimates and RFP responses aligned to requirements, timelines and business objectives.
• • Integrate AI-assisted workflows to improve operational efficiency, rapid execution and content production.
Foundry Communications
Senior Account Director
August 2014 - May 2017 (2 years and 9 months)
Calgary, AB, Canada
• • Led integrated marketing, digital, and branding initiatives for enterprise, nonprofit, and consumer clients.
• • Managed complex client engagements, coordinating cross-functional teams across strategy, creative, UX, production and digital delivery.
• • Oversaw project planning, resource coordination, budgets, invoicing, delivery timelines and stakeholder communications across multiple concurrent accounts.
Redline Interactive
Account Director
July 2013 - July 2014 (1 year)
Calgary, AB, Canada
• • Directed integrated digital marketing initiatives and cross-functional teams within an agency environment.
• • Coordinated cross-functional delivery teams spanning website development, inbound marketing, SEO, paid media, email marketing, lead nurturing and conversion optimization.
• • Managed project workflows, timelines, onboarding, client communications and account growth opportunities.
• • Supported website development and optimization initiatives through requirements gathering, performance analysis and stakeholder coordination.
• • Used analytics and reporting to improve campaign performance and digital engagement outcomes.