About Kim
- Development of tailor-made media recommendations
- Media audit and competitive analysis
- Creation and management of multi-objective acquisition campaigns: awareness, consideration, and conversion
- SEA Expertise: Google Ads, Microsoft Advertising
- Social Ads: Meta, LinkedIn, YouTube, TikTok, Snapchat
- Direct deals display
- Definition of relevant KPIs per objective and channel
- Continuous performance optimization
- Production of analytical reports and optimization recommendations
French
Native or bilingual
English
Conversational
Experience
- INSIGNMEDIA CONSULTANTDIGITAL AND ITJanuary 2021 - Today (5 years and 4 months)
- Design and writing of media strategies: SEA, Social Ads, Display & Offline (+€1M budget)
- Programming, monitoring, and daily optimization of campaigns
- Performance analysis and reporting
- Management of partner relationships
- Pre-sales: audits and participation in RFPs
- INSIGNE-COMMERCE MANAGERDIGITAL AND ITAugust 2019 - January 2022 (2 years and 6 months)Paris, France
- Management of e-shop optimization projects to improve customer experience and strengthen brand image
- Activation of e-commerce levers: SEM, paid social, and email marketing
- Monitoring, optimization, and reporting of e-commerce activity
- Analysis of performance indicators (KPIs) and definition of ROI strategy (growth +10%)
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