Freelancer profile translated to English.

Description

10 years of experience within different agency models, in managing large-scale projects for international brands. Specializing in team structuring, production model optimization, and high-volume delivery. Navigates with agility between creativity, organization, and performance in hybrid environments.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Accenture Song
Sales Director
March 2024 - Today (2 years and 3 months)
Creation of the sales and production department: recruitment, organization, processes, and tools
Brand & product repositioning within the framework of the transition to electric
Facilitation of strategic workshops with marketing teams to evolve the offering and launch plans
Industrialization of creative variations using AI: 500 assets generated per campaign, automatically adapted in 100+ markets
Financial management: Cost monitoring, revenue forecasting, and profitability optimization in a context of rapid scaling.
Business development: Leveraging content & campaign expertise with Accenture clients
Organizational Consulting Planning, Budgeting, and Forecasting Project Management Branding
DDB Paris
Sales Director
February 2022 - February 2024 (2 years)
Global strategic lead for the VW France account, in direct liaison with the marketing department

Construction of annual communication platforms and key moments (brand & product)
Cross-functional coordination of creative, strategic, social, influencer, and event expertise, as well as media/data partners
Collaboration with data and performance teams to define success indicators aligned with brand objectives
Deployment of field sales operations (print, POS, in-store systems) in close collaboration with local teams
Global account budget monitoring: resource allocation, margin tracking, and weekly reporting to management
Media.Monks
Account Director
February 2021 - February 2022 (1 year)
BMW & Mini France
Coordination of the Dare.Win > MediaMonks transition: implementation of new processes and interface with global
Recruitment and management of a sales team of 12 people dedicated to BMW & Mini
Strategic and operational support for event activations (Motorsport, Voiles de Saint-Tropez, Tour Auto, etc.) and real-time content production
Structuring of the BMW influencer strategy: definition of pillars, profile selection, and campaign management