Description

Hi! I'm a freelance marketer specializing in social media marketing and content creation, with experience across both B2B and B2C environments. I help brands build a strong, consistent identity through strategic content that aligns with their business goals, whether that means growing engagement, increasing visibility, or driving conversions.

What I bring:

Social media strategy tailored to your audience and platform

Content creation that reflects your brand voice and objectives

Experience adapting tone and messaging across B2B and B2C contexts

A results-focused approach, connecting content back to measurable outcomes

Let's work together!

Languages

English
Native or bilingual
German
Basic
Vietnamese
Conversational
Chinese
Conversational

Workplace preferences

Can work on-site

Berlin (up to 20km)

Freelance
Social Media Marketer
September 2023 - Today (2 years and 10 months)
Berlin, Germany
• • Managing client accounts across Instagram, TikTok, and LinkedIn, developing tailored social strategies for each brand
• • Producing short form video content and branded graphics that consistently drive above average engagement rates
• • Creating bespoke motion and visual content by building custom coded templates with AI tools, producing social assets unavailable through standard design platforms
• • Building and maintaining content calendars using Later and Notion, ensuring consistent and timely publishing
• • Analysing performance data of content across social platforms and reporting insights to power continual social growth
• • Overseeing community management for client brands, responding to audiences and maintaining distinct brand voices
• • Advising clients on platform trends and algorithm changes to keep content strategies current and competitive
Brand content Content marketing Video production Video editing Social media
Deyvce LTD
Marketing Executive
July 2022 - August 2023 (1 year and 1 month)
London, UK
• • Led LinkedIn content strategy that doubled followers, increased organic impressions by 38%, and boosted engagement rate by 20%
• • Revamped B2B and B2C Instagram presence, growing organic reach through consistent Reels and value add carousel content
• • Produced branded graphics and ad copy for LinkedIn and Google Ads campaigns, supporting lead generation goals
• • Planned and executed multi-channel brand awareness campaigns across social, email, and paid channels
• • Managed blog and SEO strategy using Yoast, SEMRush, and Ahrefs to grow organic traffic
• • Refreshed brand visual identity and built a library of reusable digital marketing assets
• • Designed offline event materials to ensure a cohesive brand experience across touchpoints
Instagram Marketing Content marketing LinkedIn Marketing Marketing Blog
Kimberly's Threads • · Online Fashion Boutique,
Founder
January 2020 - July 2023 (3 years and 6 months)
London, UK
• • Conducted monthly trend research across Instagram and TikTok to guide product selection and content themes
• • Generated 300+ sales and approximately £3,000 net profit
• • Managed the full customer journey end-to-end, achieving 100% customer satisfaction and strong repeat purchase rates
• • Sourced merchandise from online wholesalers, balancing quality, trend alignment, and margin targets