Freelancer profile translated to English.

Description

New on Malt

Former Marketing Director,I now work as a consultant in **branding & acquisition**.

**For over 10 years**, I have been helping companies develop their visibility and growth.

I help companies developa strong brandin a saturated information environment, thenstructure, optimize, and scale their acquisitionwith a single priority:ROI.

I work on two subjects often treated separately, when they should always work together:

👉 the brand

👉 acquisition

On one hand, I work on positioning, messaging, image, and support to build a clear, credible, and differentiating brand.

On the other hand, I define and implement acquisition strategies to generate qualified traffic (leads/clients) and concrete results.

⚙️ My strategic and operational approach

I also work on:

creation (UX/UI, content, messaging)
operational implementation (SEO, SEA, Meta Ads, LinkedIn Ads, TikTok Ads, AI)
and ongoing management

With a very structured approach:

prioritization and monitoring
defined KPIs
complete visibility

📈 My effectiveness

👉Leisure company (under investment fund)

Reallocation of budgets & overhaul of levers (Meta + SEA)
Change in paid strategy (awareness vs. conversion)

*Sales growth x2 to x2.5 at constant budget

👉Premium caterer (3.5M€ turnover)

4,000+ conversions generated via SEA in 1 year
Takeover & complete restructuring of campaigns (managed by a former agency)

*Customer volume growth x1.3

Website UX/UI redesign to maximize leads

👉B2B & services environments

Complete funnel redesign viaUX/UI & optimized user journey
Funnel structuring: acquisition → nurturing → conversion
Generation of qualified leads with ROI logic

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Master Camp
Marketing Director
ENTERTAINMENT AND LEISURE
January 2025 - October 2025 (9 months)
Paris, France
Learning vacation colonies for teenagers | company under investment fund.

*Summer Growth:500 places sold (vs 200 in 2024, +150%).

*CAC Optimization:cessation of agency fees, cost optimization per lever.

*Funnel Redefinition:Meta Ads → awareness (vs. conversion), SEA → lead generation | deployment of BOFU tools (webinars, brochures, sales follow-ups).

*Launch and management of SEA campaigns(Search, Pmax, DSA): 60% of sales generated.
Implementation and monitoring offunnel KPIs(awareness → consideration → conversion).
SEA Social Ads Web Marketing Strategy Project Management web mockup
THE TASTE CLUB
Marketing Director
RESTAURANTS AND FOOD SERVICE
January 2024 - January 2025 (1 year)
Paris, France
High-end caterer specializing in craftsmanship: €3.5M turnover in 2023 | 15 employees | 300 clients.

*Branding redesignand creation of assets (print & digital).

*Launch of a new FR & US websiteand an employee kit.

*Management of an acquisition budget of €145K(SEA: 4000 conversions).

*SEO Structuring:+150 keywords targeted, 65 landing pages, 30 expressions in Google page 1.

*International Development:launch in NYC (dedicated website + SEA, SEO, social strategy).

*Digital Transformation:CRM implementation, marketing automation, data centralization.

*Managementof 1 Community Manager and coordination of 3 specialized agencies.
Result:+15% of clients in one year. A strong and clear brand.
SEA SEO Branding Team Management Notion
Maison Miam (EX Monsieur Saucisse)
Marketing Director
RESTAURANTS AND FOOD SERVICE
January 2023 - January 2024 (1 year)
Paris, France
High-end B2B street food caterer | 2023 turnover: €2.1M | 17 employees | 250 clients.

*Creation and structuring of brand architecture:Maison Miam + sub-brands.

*Repositioningof "Monsieur Saucisse" and creation of commercial materials.

*Multi-channel acquisition strategy: +30% of clientsand +15% of conversions via SEA.

*SEO Development(blog, website, link building), social media management (+5K Instagram, +3K LinkedIn).

*Launch of 15 new productswith a dedicated communication plan.
Implementation of the firstROI KPIs and performance dashboards.
*Management:1 Community Manager + management of 4 agencies and 10 service providers.
SEA Acquisition Strategy Digital Transformation SEO Branding