Kimberly K.

I am currently assisting a law firm in a consulting mission for positioning and brand development strategy.

My intervention begins with a strategic definition phase aimed at clarifying the firm's positioning, its brand territory, its value proposition, and how it wishes to differentiate itself in its market. This work aligns the company's identity with its development objectives and target audience.

Based on this, I design and structure the entire brand identity, including the creation of a consistent visual system and the development of key materials such as business cards. The goal is to translate the strategy into a clear, credible, and immediately recognizable identity.

I also design the firm's website as a business development tool, intended to enhance credibility, structure the offering, and facilitate the conversion of visitors into qualified leads.

This project is part of a global approach where design serves corporate strategy, brand perception, and growth.

At Make.org, I participated in the development of thePanoramictool, contributing to the design and improvement of the product experience across several areas.

I conducted user research to identify key needs, pain points, and behaviors, and to guide design decisions in a more data-informed and usage-centered manner. These insights directly informed product evolutions and interface choices.

I also worked on enriching and structuring the design system, with a focus on consistency and scalability, paying particular attention to interface accessibility and inclusivity to ensure an experience usable by diverse audiences.

In parallel, I contributed to the creation of brand identities for major causes and public consultations. I developed 8 distinct visual identities, including the design of complete graphic universes, brand systems, and communication guidelines, adapted for high-stakes societal initiatives and broad audiences.

Finally, I participated in the design of acquisition campaigns, creating visual assets tailored to different channels, with a particular focus on message clarity and asset performance.

The Panoramic tool was recognized in 2024 with a **Contentsquare Award**, highlighting the quality of the user experience and the product's impact.