Freelancer profile translated to English.
Back to original languageAbout Kimberley
I support companies and freelancers in managing, optimizing, and advising on digital strategy, with a clear objective: to structure their online presence to generate clients and save time.
💡 Digital Consulting & Strategy
• Analysis of the existing situation
• Recommendations tailored to your business
• Digitalization of services and optimization of customer journeys
🌐 Websites & Visibility
• Audit of existing websites
• Creation of websites and landing pages (WordPress, Shopify)
• SEO optimization (natural referencing)
• Performance monitoring and improvement
📧 Emailing & Acquisition
• Implementation of emailing strategies
• Campaign automation and management
• Optimization of customer relations and follow-up
📢 Online Advertising
• Campaign creation and management
• Keyword and budget optimization
• KPI monitoring and adjustments
🏠 Airbnb Account Management
• Creation and optimization of listings
• Reservation and calendar management
• Communication with travelers
• Optimization of visibility and occupancy rate
🚀 Work Method
1. Analysis of your needs
2. Proposal of a clear strategy
3. Implementation and operational management
4. Continuous monitoring and optimization
You delegate, I'll take care of the rest.
French
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- VELAIRE-commerce Project Manager - Electric BikeE-COMMERCEOctober 2020 - Today (5 years and 10 months)Courbevoie, FranceDigital Marketing:- Website Management- Website Redesign- Marketing Strategy Deployment- Customer Newsletter: From template to content creation and online publication on Mailchimp.- Creation and updating of the customer and prospect database- Referencing Optimization (SEO, SEA)- Google AdsMarketplace:- Development of action plans to grow our presence on marketplaces- Marketplace implementation and management: Amazon, C-Discount, Colizey, Carrefour- Active monitoring, KPI tracking, and continuous optimization of implemented toolsEmployee Benefit Partnerships:- Conduct competitive intelligence, build and develop service offerings- Creation of catalogs & press releases- Relationship with our partners to implement joint marketing and communication actions as well as the creation and promotion of catalogsImplementation of new cross-functional digital projects.
- IsotonerDigital Project ManagerFASHION AND COSMETICSOctober 2019 - October 2020 (1 year)Neuilly-sur-Seine, FranceCommunity Animation and Editorial Planning:· Monitoring social and professional networks of our brand's main competitors across different categories· Creation of a LinkedIn account· Participation in animating the brand's social accounts· Participation in the implementation of special operations to grow the community, engagement, content production, and influencer relations.· Responses & customer relationship management on social networksE-commerce:· Participation in the online launch of collections on the isotoner.fr website:Management of descriptive files and online publication of new products· MerchandisingGraphic and Visual Creation:· Monitoring new visual trends and recommendations on the visual identity to adopt for each medium· Proposal of creative directions and design of web communication materials (visuals / videos for social networks)· Assistance in the production of written, visual, audiovisual content, photoshoots, etc.
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Education
- Master 1 & 2: Chief Marketing Officer & Data ManagerEEMI
- Webmaster LicenseEEMI2021E-BUSINESS, INTERACTIVE DESIGN et WEB DEVELOPMEN