Freelancer profile translated to English.
Back to original languageAbout Kim Anh
With a background in marketing and digital communication, I have several experiences in retail and e-commerce.
As a certified PSPO1 and PSM1 Product Owner, I have a very good knowledge of agile methodologies and the SCRUM framework.
I have worked with teams ranging from 2 to 7 developers, UI and UX designers. On the other hand, I have always worked in conjunction with business units (marketing, customer service, logistics, international, purchasing) and management. From gathering requirements to delivering features, I know how to lead, challenge, prioritize, manage, and communicate about all of the team's work.
My goal is to optimize the product lifecycle by integrating a user-centered approach.
If you have a project, I am available to discuss it with you.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 15km)
Experience
- ConsertoProduct OwnerNovember 2023 - Today (2 years and 7 months)Bordeaux, France
- BoesnerE-commerce Project ManagerMay 2019 - December 2021 (2 years and 7 months)14 Rue François de Sourdis, 33000 Bordeaux, FranceBoesner is a company selling Fine Arts supplies with over 40 stores in Europe. In France, it is present in 4 cities: Paris, Champigny, Lyon, and Bordeaux. My role includes website management:- Ensuring the correct display of all product elements, prices, promotions, etc.- Managing customer requests related to their website experience- Ensuring the proper functioning of the loyalty program with service providers- Creating landing pages for events- Coordinating with business units, suppliers, and service providers- Coordinating the e-commerce website redesign: mockups, prioritization, research of tools to implement on the site- Business workshops- Writing functional specifications and marketing & communication:- Coordinating with the service provider on graphics: checking web & print visual materials- Email marketing: implementing current strategy, KPIs- Managing the Bordeaux and France Facebook pages in collaboration, setting up Facebook Ads campaigns
- MaxiCoffeeProduct OwnerDecember 2021 - October 2023 (1 year and 10 months)33380 Mios, France- Monitoring e-commerce & Mobile Application projects: writing functional specifications, breaking down into user stories, testing- Backlog management- Supporting business units (Marketing, logistics, international)- Leading meetings/rituals: ideation workshops, kick-offs, retrospectives, demos, sprint planning, planning poker
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Education
- Bachelor in Marketing and Business Development ManagementIDRAC Business School2014Bachelor Responsable du marketing et du développement commercial
- Master 2 (M2), Digital Communication and Marketing ManagerGroupe INSEEC2018Master 2 (M2), Manager de la communication et du marketing digital
Certifications
- Professional Scrum MasterScrum.org2023
- Professional Scrum Product OwnerScrum.org2023