Killian P.

Steel Cyclewear is the reference store for cycling apparel in Paris. Located in the 11th arrondissement. On behalf of this key player, I was tasked with building a virtuous digital ecosystem to strengthen their online presence and boost sales.

First, I conducted a complete audit of the digital ecosystem to fully understand the current situation and familiarize myself with the trends and weaknesses of the current model.

The second step was the redesign of the ecosystem. I therefore carried out a complete overhaul of the website (user experience, platform, CMS, management tools, payment process) and the various digital acquisition channels (Instagram, Newsletter, Ads).

Once the ecosystem was equipped with virtuous and complementary tools, I was able to design a three-pronged strategy: Content / Acquisition / Conversion.

To carry out the most operational tasks, I surrounded myself with a team of experts from my network who now form the company's Growth team.

As part of this collaboration, I am responsible for the following tasks:

- Web Creation / Maintenance

- Community Management

- Content Creation

- Social Media Paid

www.casabini.fr

www.oenosteria.fr

As part of this collaboration, I am responsible for:

- Designing the Digital Strategy

- Automating the management of professional networks

- Creating and developing reliable and profitable acquisition funnels

- Maintaining Web platforms and their technical environments.

- Supporting and driving the digitalization of the company

www.stanton-wallace.com