Freelancer profile translated to English.

Description

8 years in agency (Studio Zerance & Axome), first as a project manager, then project director. I support ambitious D2C brands in launching, migrating, and scaling on Shopify and monetizing their audience with Klaviyo.

They trusted me: Balzac Paris, Nutrimuscle, Lashilé, Cabaïa, La Belle Boucle, Bon Parfumeur, Garancia...
Current clients: Talister, Cookies, Sixty8, Space CBD, Hot Girls Only, Pop...

What I bring to you

Impeccable delivery: clear scoping, planning, milestones, QA, and secure go-live.
Data-driven growth: segmentation, high-performing flows, A/B tests, clear reporting.
Mastered stack: Shopify/Plus, Klaviyo, Shopify Flow, Make (automations), on-page SEO & CRO.

Typical Projects & Deliverables

1) Shopify Creation / Redesign / Migration

Before: audit & scoping, catalog/data mapping, theme & app selection, SEO and 301 redirect plan.
Build: Figma integration → pixel-perfect code, settings (payments, taxes, shipping), proper tracking (GA4/pixels), performance (Core Web Vitals) & accessibility.
Go-live & after: full QA, monitoring, post-launch fixes, SEO check (logs, indexing, sitemap), handover & documentation.

**Deliverables**: creation/migration roadmap, redirect map, integrated & configured site, QA/SEO report, operational guide.

2) Klaviyo CRM — from scratch to high performance

Setup: account architecture, Shopify sync, properties, segmentation.
Automations: 10+ flows (welcome, cart/browse abandonment, post-purchase, winback, reviews, birthday…).
Campaigns: editorial calendar, targeting/exclusions, A/B tests, compliant SMS.
Measurement: dashboards, clear attribution, pressure recommendations.

**Deliverables**: flow library, email templates, KPI dashboard.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

AXOME
Project Director
DIGITAL AND IT
December 2022 - October 2024 (1 year and 10 months)
Paris, France
*Project Managementin an agency for Shopify/Klaviyo e-commerce ecosystems, from strategy to go-live.
**Management**: leading 4 project managers, each handling ~10 projects in parallel (prioritization, mentoring, rituals, QA).
**Scoping & Delivery**: briefing, roadmap, budget, planning, governance, risk management, and arbitration.
**Multidisciplinary Coordination**: design, development, CRM, data, SEO — aligning objectives, clear specs, clean handover.
**Quality & Performance**: end-to-end QA, on-page SEO, Core Web Vitals, tracking (GA4/pixels).
**Migrations & Internationalization**: 301 redirects, data migration, markets, taxes, languages, operational processes.
Business oversight: client relations, KPIs (revenue, LTV, retention), A/B tests, reporting, and continuous improvement.
**Documentation & Formalization**: documentation, training, spec templates, and skill transfer to client teams.
Shopify Project Management Klaviyo
Studio Zerance
Project Manager
DIGITAL AND IT
September 2018 - December 2022 (4 years and 3 months)
Paris, France
Zerance is a 360 Shopify agency founded in 2017, certified as Shopify experts since December 2017.
With extensive e-commerce experience and over 130 online stores, we have a comprehensive understanding of Shopify's power.
Skills: development, graphic design, email marketing, growth hacking

• Project Management
• Shopify Store Setup
• Klaviyo Email Marketing Strategy Creation
Shopify E-commerce Email marketing Klaviyo Web Project Management
InstantLuxe.com
Digital Marketing Assistant
LUXURY GOODS
August 2015 - August 2018 (3 years and 1 month)
Paris, France

• CRM strategy development
• Social media management: Facebook, Twitter, Instagram
• Creation, management, and launch of the luxury bag rental service
• Participation in acquisition media and event operations
• Preparation of private sales
• Competitor analysis (CRM, digital)
• Blog post writing
• Newsletter sending (html/css)
• Catalog listing moderation
Web Project Management Webmarketing Strategy Social Media CRM Emailing Salesforce Splio Blog Data Analysis Google Analytics Adobe Photoshop