About Killian
French
Native or bilingual
English
Conversational
Experience
- UrssafDigital Marketing OfficerPUBLIC SECTOROctober 2024 - September 2025 (11 months)Montreuil, France
Tasks Performed
In-depth analysis and research on Urssaf target audiences (profiles, usage, evolutions, behaviors).Conducting benchmarks on support tools and services for self-employed individuals and professionals.Contribution to the implementation of a scoring tool to segment users based on their needs and usage.Creation of digital communication materials (Canva videos, educational content).Participation in internal communication actions (intranet posts, team acculturation).Monitoring digital performance through reporting and analytics analysis.Responsibilities
Collect, analyze, and synthesize data to support marketing decision-making.Formulate concrete recommendations adapted to different user profiles.Participate in improving the relevance of communications and services offered to audiences.Ensure consistency of digital communication messages and materials.Deliverables
Target audience studies and analyses (profiles, usage, segmentation).Benchmarks and marketing recommendation notes.User scoring tool (segmentation and prioritization logic).Service presentation videos (Canva).Reporting dashboards and analytics summaries. - OnisepDigital Marketing OfficerCULTUREJanuary 2023 - September 2024 (1 year and 8 months)Lognes, FranceDevelopment of marketing briefs and participation in defining communication strategies.Implementation of emailing and newsletter campaigns (Sarbacane tool).Monitoring and analysis of campaign and communication channel performance.Conducting market and competitor benchmarks.Contribution to the creation of a web page promoting products/services.Participation in marketing communication actions and events.
- Notez-nousSales / CommunicationSOFTWARE PUBLISHINGSeptember 2022 - November 2022 (2 months)Saint-Maur-des-Fossés, FranceField prospecting and client contact.Creation of newsletters and web page mockups.
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Education
- Master's Degree 2, Expert in Digital Strategy and TransformationDigital School Of Paris2025Définition et pilotage de stratégies marketing digitales Analyse des cibles, usages et parcours utilisateurs Mise en place d’actions d’acquisition et de fidélisation Exploitation des données marketing : reporting, analyse de performance et optimisation Création de sites web Gestion de projets digitaux et accompagnement à la transformation digitale Communication digitale, contenus et activation multicanale
- Bachelor / Master's Degree 1, Digital Marketing and Design Project ManagerDigital School Of Paris2024Conception et pilotage de projets digitaux et marketing Bases du design digital et de l’expérience utilisateur (UX/UI) Création de sites web Création de supports de communication visuelle et digitale Initiation aux stratégies marketing digitales Coordination des parties prenantes et gestion de projet Utilisation d’outils de création et de prototypage (Canva, Figma – bases)