Kilian De Menibus

Over 20 years of experience in the digital world. Strong expertise across the entire e-commerce value chain: acquisition - conversion - loyalty.

I support VSEs, SMEs, and large corporations in developing their digital business, both in strategic consulting and operational deployment.

Key references:

PSA, Gamm vert, Le Petit Ballon, Thomas Cook, Renault, Club Med, Canal +, Thalasseo, SFR, Pierre Fabre, LCL, Casino, Cash Piscines...

Key skills:

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Marketing - Digital - E-commerce

- Positioning

- Consumer insights

- User Experience

- Customer journeys

- Unified commerce - Omnichannel

- Acquisition

- Conversion

- Loyalty – CRM

- Commercial animation plan

- Performance and ROI monitoring

Project management

- Budgeting and monitoring

- Planning and tracking - Roadmap

- Priority management and anticipation

Management

- Stakeholder coordination

- Team management

- Team evaluation

- Business Plan & cash flow management

Languages:

- French

- English

Tools:

- Office / business tools

- HTML

- Wordpress, Magento, Prestashop, Shopify, VTEX

- Google Analytics, Google Ads, Google My Business

- Facebook Ads, Linkedin Ads, Amazon Ads

- Pipedrive, Hubspot

- Generative AI