Kilian Dauphin

Multi-channel acquisition strategy SEO, Meta & Google Ads, automation → +11% qualified leads each

Continuous full-funnel optimization: weekly iterations on targeting, messaging, formats → continuous improvement of conversion rates and CPL. Outbound marketing (PhantomBuster + Waalaxy): 20,000 profiles enriched, 7,000 contacted through +30 campaigns → 11% qualified leads, 4.2% customers, average CPL: €28.

Management of +20 Ads campaigns (Meta, Google, YouTube, LinkedIn): average CPC: €0.85, CTR up to 8.53%, Google conversion: 5.41%

Technical & editorial SEO: regular audits (Screaming Frog, Semrush), keyword research (Keyword Planner & Google Trends), +100 optimized content (SEO tags, Hn structure, internal linking, targeted keywords, and WebP images).

Support for 8 projects (associations, VSEs, content creators), with a pedagogical approach focused on simplifying digital concepts for non-expert audiences.

The details: Shopify E-commerce, UX & Branding: complete catalog management, advanced theme customization (Liquid/JSON), conversion funnels, and immersive page creation. → Smooth shopping experience, with up to 9.6% add-to-cart rate.

SEO & Content Strategy: +30 optimized product pages (WebP, SEO tags, Hn, alt, internal linking), editorial line aligned with the brand's universe. → Organic traffic x6 between April and July. Emailing & Nurturing: automated campaigns (FOMO, abandoned cart, visited products…) → up to 9.7% click-through rate, +3,000 targeted sends per month. Growth Management: multi-channel strategy (Google Merchant Center, YouTube Shopping),

automated cross-sell & upsell scenarios (discounted products in cart, post-purchase recommendations). Product Vision & Coordination: roadmap monitoring, supplier relations (from production to distribution), and pricing strategy focused on margin and accessibility.

E-learning marketplace design & management (10 months): coordination of 3 developers & 2 designers, wireframes, acceptance testing, user testing. Optimized user journeys (learners & trainers): definition of user flows, supervision of Figma mockups, UX testing. Branding & Editorial Vision: agency coordination for graphic redesign & tone of voice, structuring and managing assets. Structuring Help Center (HubSpot): interface creation & writing of +30 content pieces covering key use cases. Inter-team Synergy & Methodology: structuring the collaborative environment (Notion), formalizing processes, onboarding new employees.