Freelancer profile translated to English.

Description

With over 15 years of experience in industrial ecosystems (Nexans, Saint-Gobain) and Retail Tech (Aristid), I help B2B companies structure their Go-To-Market foundations and accelerate their complex sales cycles. My approach combines analytical rigor inherited from industry (competitive intelligence, ESG benchmarks) with modern Product methodology (UX Research, Data Analytics, AI).

What I bring to your business:

**1. Strategic Positioning**:

Defining clear messages that resonate with the ROI challenges of Enterprise decision-makers.

**2. Sales Enablement**: Creation of sales tools (Battlecards, Pitch Decks, customer cases) to equip your sales teams against the competition.

**3. GTM & Launches**: Operational management of omnichannel, from editorial roadmap to digital platform governance.

**4. Market Intelligence & UX**: User research and AI-enhanced competitive intelligence to identify your growth levers.

**5. Governance & Operations**: Management of complex marketing budgets and coordination of partner agencies to ensure smooth execution.

Why work with me?

✅ "Key Account" Expertise: Mastery of long sales cycles and environments with many stakeholders.

✅ Product Culture: A graduate of the Maestro bootcamp, I speak the same language as your Product, Sales, and Tech teams.

✅ Data-Driven Approach: Certified in Data Analytics and UX Pro, I rely on concrete insights, not just intuition.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Russian
Native or bilingual
Ukrainian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Fractional Head of Product Marketing & GTM Advisor
RETAIL (LARGE RETAILERS)
January 2025 - Today (1 year and 5 months)
Paris, France
I partner with B2B tech companies to turn complex products into clear, differentiated, revenue-driving market propositions. With 15+ years in industrial and SaaS ecosystems, I help founders, CROs and Product leaders structure scalable go-to-market strategies, accelerate enterprise sales cycles, and build product marketing foundations for international growth.
B2B SaaS Product Marketing Go-to-Market (GTM) Strategy product-launch-strategy persona-definition-and-value-proposition
Aristid
Product Marketing Manager
RETAIL (LARGE RETAILERS)
May 2024 - November 2024 (6 months)
Clichy, France
1. Driving Market and Customer Discovery
Conducting qualitative and quantitative research to uncover deep customer insights, emerging market needs, and competitive dynamics.

2. Shaping Strategic Positioning and Messaging
Defining clear, differentiated positioning and messaging that reflect customer pain points and product value, and adapting them for different segments, use cases, and stages of the buyer journey.

3. Go-To-Market Planning and Readiness
Collaborating on GTM initiatives by supporting cross-functional planning, identifying messaging gaps, and preparing customer-facing materials.

4. Enabling Sales with Strategic Content and Training
Developing and continuously refining sales collateral (e.g., pitch decks, battlecards, one-pagers) that align with buyer needs and help sales teams communicate value confidently and consistently.

5. Leveraging Qualitative Insights for Continuous Improvement
Gathering and synthesizing qualitative input from sales, CS, and customer conversations to inform messaging refinement, identify blockers, and guide next steps.
Nexans
Digital External Communications Manager / Product Owner
ENERGY AND UTILITIES
June 2021 - October 2023 (2 years and 4 months)
Paris, France
Omnichannel Brand Governance:Orchestrated brand coherence across Web, Social, and Community platforms, ensuring 100% alignment between daily content execution and the long-term strategic roadmap.

Digital Content Strategy:Architected and deployed a comprehensive content ecosystem for corporate channels, driving increased brand authority and audience engagement.

SEO & Content Innovation:Engineered a high-performance content management framework that integrated technical SEO best practices, resulting in measurable improvements in organic search rankings and discoverability.

Cross-Functional Website Leadership:Led website governance by aligning diverse stakeholders (Product, IT, Marketing), streamlining the update process and ensuring a seamless user journey.

🛠️ Full Tech Stack used:
HubSpot (CRM) | GA4 & Ahrefs (Data/SEO) | Ausha (Audio) | Sprout Social (Social Gov) | Notion, Jira (Project Mgmt)

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Scrum Master Growth Marketing Foundations Advanced Lead Generation Programmatic Advertising Foundations User Experience (UX) for Non Designers
Scrum Master Growth Marketing Foundations Advanced Lead Generation Programmatic Advertising Foundations User Experience (UX) for Non Designers
Master of Business Administration - MBA
Sciences Po
2009
Master of Business Administration - MBA

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Product Manager

Khrystyna Vakula

Senior Product Marketing Manager

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