Khrystyna Khlop

• • Building independent digital and e-commerce projects; designing lightweight processes for product presentation, online merchandising and reporting.

• • Testing AI and no-code tools to streamline content and workflow tasks.

Temporary contract

• · global e-commerce operations

Owned the daily operations of the brand's global e-commerce platform, ensuring accurate product presentation and strong digital merchandising.

• • Managed 500–1,000+ SKUs (incl. beauty), owning product-data accuracy and optimised presentation across all devices.

• • Maintained the PDP master file as a single source of truth, ensuring consistent, accurate product information across the platform.

• • Ran daily merchandising audits and resolved site issues to guarantee flawless display and usability.

• • Audited and organised seasonal collection content, maintaining brand and visual standards across collections.

• • Produced regular performance and commercial reports — e.g. identifying season top-sellers and analysing fragrance return rates by promo/redeem code — to surface content gaps and inform merchandising and commercial decisions.

• • Partnered cross-functionally with the CRM team on targeted email campaigns; proposed front- and back-end improvements to drive operational efficiency and customer experience.

• • Developed and implemented strategic communication plans for a tech-focused marketing services company.

• • Created a digital marketing and brand-awareness strategy for a B2B app targeting pastry professionals; delivered the accompanying website.