Freelancer profile translated to English.

Description

For 9 years, I have been supporting marketing and CRM teams in the implementation and optimization of Adobe Campaign Classic solutions, from functional design to the implementation of CRM campaigns and the optimization of their deliverability.

I work on complex CRM environments, particularly in retail and cosmetics. At Marionnaud France, where I was the Adobe Campaign referent for nearly 5 years, I designed and managed Customer Journey scenarios (welcome, loyalty, reactivation), implementing advanced targeting, segmentation, and personalization workflows.

My approach covers both the framing of needs, the design of CRM solutions, and their implementation in Adobe Campaign. I also intervene upstream to structure CRM solutions and define customer journeys based on business objectives. I act as a link between marketing and IT teams and manage projects end-to-end, from analysis to functional acceptance.

Available to discuss your Adobe Campaign and marketing automation projects.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Marionnaud Lafayette
On Malt
Loyalty Program Redesign
FASHION AND COSMETICS
February 2026 - May 2026 (3 months)
Paris, France
Recalled as a freelance consultant by Marionnaud France to manage the rollback and re-implementation of the loyalty program on Adobe Campaign Classic, a system I had overseen the implementation of at its launch in 2021.

Intervention on a mastered CRM environment, allowing for a quick takeover of workflows, data, and program scenarios.
Analysis of the existing system and definition of the rollback plan
Re-implementation of targeting workflows and loyalty program scenarios in Adobe Campaign
Coordination with marketing and IT teams for functional validation and acceptance
Adobe Campaign Classic Workflow Optimization Customer Lifecycles Functional Acceptance Customer Journey
Siris Advisory by Coexya
Adobe Campaign Consultant
DIGITAL AND IT
January 2025 - June 2025 (5 months)
Paris, France
Period of skill development on Adobe Campaign Classic and discovery of Adobe Journey Optimizer (Adobe France training), in the context of marketing automation consulting. Active monitoring of platform evolutions, CRM practices, email deliverability, and marketing automation trends. Period used to consolidate acquired expertise and anticipate the evolution of the Adobe ecosystem.
Adobe Campaign Classic Marketing Automation Campaign Management CRM Deliverability
Marionnaud Lafayette
Marketing Automation Specialist – Adobe Campaign
FASHION AND COSMETICS
January 2022 - December 2024 (2 years and 11 months)
Paris, France
Adobe Campaign Classic referent at Marionnaud France, I independently managed all CRM and marketing automation solutions, from scenario design to their implementation in Adobe Campaign and deliverability optimization, acting as the link between marketing and IT teams.
Design and management of Customer Journey scenarios covering the entire customer lifecycle: welcome, post-purchase, loyalty, anti-churn, and reactivation
Implementation of advanced segmentation and targeting workflows in Adobe Campaign
Creation of personalized dynamic content based on segmented data and AI models
Management of marketing pressure and deliverability optimization (Everest Validity)
End-to-end management of multichannel campaigns (email, SMS)
Business needs analysis, writing functional specifications, and functional acceptance
Customer Journey CRM Deliverability Campaign Management Customer Lifecycle Marketing