Khayati B.

Hey, I help startups, SaaS companies and growing businesses build structured, measurable marketing systems that generate qualified demand and improve conversion across the customer journey.

With 3+ years of experience in B2B SaaS growth marketing, I have worked across paid media, SEO, outbound acquisition, CRM automation, lifecycle marketing and content strategy.

My approach combines strategy with hands-on execution. I can define the right audience and acquisition plan, build campaigns, automate lead management, analyse funnel performance and translate the results into clear optimisation actions.

Alongside performance and growth marketing, my background in design and brand strategy allows me to combine analytical thinking with strong messaging, positioning and creative direction. This helps me build campaigns that are not only measurable, but also relevant and consistent with the brand.

Services

Growth Marketing Strategy

B2B SaaS Marketing

Google Ads and LinkedIn Ads

Lead Generation Strategy

Outbound Campaign Development

ICP Definition and Audience Segmentation

Clay and Lemlist Workflows

CRM Strategy and HubSpot Automation

SEO and LLM Search Optimisation

Keyword Research and Content Strategy

Landing Page and Conversion Strategy

Brand Positioning and Messaging

I mainly work with B2B SaaS companies, startups, founders and SMEs looking for a strategic marketing partner who can both develop the plan and execute it.

Whether you need to launch a new acquisition channel, improve your existing campaigns, automate your CRM processes or build a more structured growth engine, I can help you create a marketing system that is practical, scalable and focused on measurable results.