Freelancer profile translated to English.
Back to original languageAbout Khawla
I am passionate about digital and innovation. Thanks to my versatile profile, I like to position myself at the intersection of business, marketing, and technology.
During my experiences, I have collaborated with several cross-functional and multicultural teams, in international and complex environments. My strengths for successful projects are: curiosity, listening, and diplomacy.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- DIVENLYProduct Manager | CMO | Co-founderApril 2018 - Today (8 years and 2 months)## Divenly is an online jewelry brand (DNVB, pure player) that is ethical and eco-responsible. It offers jewelry made in France, on demand, from recycled precious metals and ethically sourced stones. Our goal is to participate in a global transition towards more sustainable consumption.• Market research, user research and establishing the GTM strategy• Building the product offering, positioning and pricing• Co-constructing the roadmap and guiding backlog prioritization• Guiding and validating UX/UI design• Implementing and managing the customer acquisition strategy (SEO, SEA, Emailing, social media, affiliate marketing)• Defining and tracking KPIs (acquisition, conversion)• Auditing and optimizing the site: ergonomics, user journeys, product pages, product visuals.• Optimizing KPIs and ROI and arbitrating investments.
- NETSIZE A GEMALTO COMPANYFunctional Analyst - Telecom BSSApril 2014 - March 2018 (3 years and 11 months)Meudon, France## Following the merger of Netsize and IPX Ericsson, I supported the marketing teams in migrating telecom commercial offers to Netsize BSS, with the goal of harmonizing offers and billing processes (financial flows, payouts).• Participating in offer design workshops: gathering needs, studying IT impacts, and defining the optimal design.• Supervising / configuring technical parameters.• Executing validation tests (valuation/billing).• Providing functional support on BSS business applications (catalog, order management).• Resolving billing tickets and incidents.• Training an intern for 1 year. Business/technical contact: Marketing, DBA, Sales, Sales Administration, Finance.
- NETSIZE A GEMALTO COMPANYMessaging Offers & Pricing ManagerApril 2016 - March 2018 (1 year and 11 months)Meudon, France## I joined the marketing team• Studying needs and designing offers in collaboration with business/technical teams.• Supporting business decisions by providing the required analyses/summaries.• Co-constructing the roadmap and prioritizing the offers backlog.• Writing user stories and specification documents.• Monitoring and validating offer implementation.• Managing and analyzing pricing (purchase and sale) and directing SMS routing.• Managing supplier relationships and supporting tenders for significant contracts. Business/technical contact: Field marketing, sales representatives, suppliers, OP Admin, legal, IT, DBA, and technical support team (NOC).
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Education
- University Degree, Entrepreneurship / Entrepreneurial StudiesIAE Paris2018Diplôme d'université, Entrepreneuriat / études entrepreneuriales
- MSc / M2 Information Systems ManagementIAE Aix-Marseille Graduate School of Management2013Msc / M2 Management des systèmes d'information