Khawla Abid

Business & CRO Support: Translating business needs into performance indicators (KPIs) focused on conversion (conversion rate, add to cart, checkout funnel).

Tagging plan management via Adobe Launch for French and International sites.

Creation of dashboards on Power BI and Adobe Analytics to identify friction points in the user journey.

Monitoring & coordination with Product Owners for technical framing of tests (A/B Tests).

Implementation and maintenance of a French & international banking decision-making system.

Technical migration from FOFEDE to SIDU.

Development of WebFOCUS / SAP BO reports and dashboards.

Incident management, testing, production deployment.

Coordination with teams from other sites to ensure data continuity and consistency.

Design and development of a mobile application for managing contacts for home care services. Creation of a web back-office for content, service provider, and profile tracking management. Integration of responsive interfaces (mobile & web) with HTML5/CSS3 and front-end frameworks.