Freelancer profile translated to English.
Back to original languageAbout Khaoula
I transform your company's complexity into a clean and professional visual identity. Specializing in branding systems and interface design (UI/UX), I help demanding sectors (healthcare, logistics, tech) gain credibility.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Tunis (up to 50km), Sousse (up to 50km), Sfax (up to 50km), Zarzis (up to 10km)
Experience
- INDEPENDANTBranding & Visual Identity DesignerTECHJanuary 2023 - Today (3 years and 7 months)Tunis, TunisiaAs a brand strategy and visual identity designer, I create strategic and cohesive brand systems for companies and services.My work goes beyond simple logo design and aims to define a clear visual direction, aligned with the brand's positioning, values, and target audience.I design complete visual identities including logo systems, color palettes, typography, graphic elements, and brand components, all structured according to clear brand guidelines.Each project is crafted with careful attention to consistency, scalability, and practical application across print, digital, and social media.My approach combines brand analysis, visual strategy, and graphic design to create identities that are both meaningful and functional, helping brands communicate clearly, stand out, and remain consistent over time.
- IDEPENDANTUI/UX Designer -- Web DesignerTECHFebruary 2024 - Today (2 years and 6 months)Tunis, TunisiaUI/UX designer and web designer specializing in branding-focused digital projects for small and medium-sized businesses.I design user-centered interfaces and simple, effective websites, from concept to delivery.My work includes:- UX research and structure (user flow, sitemap, wireframes)- UI design (websites and landing pages)- Integration of visual identity into digital products- Responsive design (desktop and mobile)- Static websites using HTML, CSS, and BootstrapCollaboration with clients to translate business objectives into clear digital solutionsI prioritize clarity, ease of use, and visual consistency over overly complex technical solutions.
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Education
- Multimedia BTSInstitut de nouvelles technologies2024Fondamentaux : Maîtrise des outils de la suite Adobe (Photoshop, Illustrator) et des principes de composition visuelle. Identité Visuelle : Apprentissage du processus de création de logotypes, de la phase de croquis à la vectorisation. Design Digital : Conception de supports graphiques optimisés pour les réseaux sociaux et l'édition numérique. Évolution : Transition vers une spécialisation en Branding System et UI/UX (CalArts) par une formation continue rigoureuse.
Certifications
- Responsive Web DesignfreeCodeCamp2023