Freelancer profile translated to English.
Back to original languageAbout Khaoula
Hello,
I am an SEO (Search Engine Optimization) consultant, where I work on various levers:
Technical lever: identifying all technical obstacles on the site (301/302 redirects, 404, 5xx), creating Jira tickets and communicating with developers for the implementation of technical recommendations, implementing structured data, monitoring the implementation of recommendations, etc.
Content aspect: creating and optimizing site content, lexical analysis, optimizing and creating FAQ content, optimizing metadata, etc.
Link building: identifying sites with a target audience aligned with yours for link partnerships, with the aim of improving site visibility on certain keywords/themes and on the brand.
My goal is to help VSEs and SMEs with the natural referencing of their website on relevant keywords, in order to increase the number of visits to the site and qualified traffic.
English
Fluent
Arabic
Native or bilingual
Spanish
Conversational
Chinese
Basic
Can work on-site
Paris (up to 50km)
Experience
- Havas MarketSEO ConsultantApril 2023 - Today (3 years and 2 months)92800 Puteaux, FranceTechnical: Conducting comprehensive technical audits, creating technical tickets, monitoring and testing tickets, regular meetings with developers, verifying Core Web Vitals and improving performance, assisting and supporting website redesigns. Semantic: Conducting semantic studies, creating briefs, developing and monitoring an editorial calendar, tracking positions and SEO KPIs. Content Performance: Implementing a link building strategy, creating content briefs, regular contact with publishers.
- PixalioneSEO ConsultantJanuary 2022 - April 2023 (1 year and 3 months)15th arrondissement, 75015 Paris, FranceTechnical: Conducting comprehensive technical audits, creating technical correction files/roadmaps, applying and monitoring corrections, optimizing SEO tags. Semantic: Conducting complete semantic audits and analysis, proposing site architecture, implementing an editorial plan, optimizing content, managing SEO projects, benchmarking, defining SEO strategy, creating and analyzing SEO dashboards on Data Studio.
- Fnac DartySEO Assistant (Apprenticeship)September 2020 - December 2021 (1 year and 3 months)94200 Ivry-sur-Seine, FranceGenerating monthly reports on site health after crawling (Botify, Google Search Console, SemRush), analyzing logs, analyzing site positions, ensuring the implementation of SEO best practices, proposing editorial topics, benchmarking, analyzing keywords and site positions.
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Education
- Specialized Master in Webmarketing and Digital StrategyISEAM2019Référencement naturel SEO Référencement payant SEA Rédaction pour le web HTML, CSS et PHP Communication digitale de crise Community management Gestion des projets digitaux Illustrator Web-Analytics Communication digitale Marketing de réseau
- Specialized Master in Merchandising and DistributionESITH2018Mise en place d'un plan communicationnel Merchandising visuel d'un point de vente E-merchandising Marketing digital E-commerce Adaptation des linéaire dans le secteur de la grande distribution Etude de marché Communication sur le lieu de vente