Khalil Soury, Monetization Project Manager

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Description

Service offering related to digital advertising primarily:

- Management of advertising campaigns (Google Ads, LinkedIn Ads, Programmatic, Social Ads)

- Implementation of digital advertising strategies

- Monetization of digital content (Adserving, SSP)

- Integration of advertising tools

- Consulting in digital analytics

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris 17e Arrondissement (up to 50km)

Altice Media
Monetization Project Manager
PRESS AND MEDIA
September 2020 - October 2021 (1 year and 1 month)
Paris, France
- Support for campaign reporting and analysis
- Performance analysis based on predefined indicators (Viewability Rate, Completion Rate, Consent Rate, VTR)
- Proposal of optimization strategies using BI (Business Intelligence) tools and Excel data analysis.
- Analysis of the health of data displayed on BI tools for activity monitoring
- Financial monitoring of SSP and partner Ad server activity through invoice process tracking
- Monitoring monetization performance through revenue and CPM monitoring of SSP and partner ad servers
- Participation in organizing business review meetings and presenting analyses
YVES ROCHER
Traffic Acquisition Manager
RETAIL (LARGE RETAILERS)
January 2019 - July 2019 (6 months)
Paris, France
- Monitoring the commercial plan for deployment across various traffic acquisition channels
- Monitoring creatives/banners: Managing back-and-forth with our external graphic designers or the Internal Studio, sending elements to partners
- Assistance in piloting and operational management of campaigns across various channels
- Validation and testing of implemented systems
- Assistance in daily performance monitoring and activity reporting
- Participation in optimizations across various channels

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Master PGE
EXCELIA La Rochelle
2019
Niveau : AdmisNiveau : Admis Mémoire de recherche : La transformation digitale et son impact sur la réussite des entreprises

Google Ad Manager
Google Academy
2022
https://skillshop.exceedlms.com/student/award/cfQHcBTFsHYJQ2qh7TB3FRZh
Programmatic