Freelancer profile translated to English.

Description

Don't look for a simple executor, hire a strategic partner.

Hello, I'm Khalil.

With a dual role as a University Professor and Chief of Staff (COS) in a startup, I bring academic rigor combined with operational agility to your projects. I don't just "launch campaigns," I build profitable growth systems.

I support SMEs and Startups that want to structure their digital marketing to reach a new growth phase, without wasting their budget.

💡 Why work with me?

360° Vision: I understand your company's financial and operational stakes, not just social media "likes."

Data-Driven Approach: No guesswork. My decisions are based on the analysis of your data and consumer behavior.

Pedagogy: As a teacher, I explain what I do. You retain control and understanding of your strategy.

🚀 My areas of intervention:

Digital Strategy (Outsourced CMO): Audit, action plan, positioning.

Traffic Acquisition: Google Ads (Expert), Social Ads (Meta/TikTok/LinkedIn).

Conversion: Copywriting, creation of high-performing Landing Pages.

Project Management: Team coordination and deadline management.

Available for one-off missions (Audit/Setup) or long-term support (Fractional CMO).

Let's discuss your goals during an initial conversation.

Industry field of expertise

Languages

French
Native or bilingual
German
Fluent
English
Fluent
Arabic
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Cloud service agency
Chief Marketing Officer
January 2023 - August 2025 (2 years and 7 months)
Strategic and operational management of the Marketing & Growth department.

As CMO, I structured customer acquisition and retention with a ROI-driven approach (profitability-oriented).

Key Responsibilities & Achievements:

Go-To-Market Strategy: Defining brand positioning and priority acquisition channels for entering new markets.

Budget Management (Paid Media): Management and optimization of advertising campaigns (Google Ads, Meta Ads) with a focus on reducing cost per acquisition (CPA).

Management & Processes: Recruitment and coordination of external service providers and internal teams. Implementation of processes inspired by my COS role (Chief of Staff).

Data Analysis: Implementation of monitoring dashboards (KPIs) for real-time performance tracking.

Environment: Digital Strategy, Growth Hacking, Team Management, Budgeting.
Digital Communication Content Marketing marketing-and-communication-planning Social Media Marketing
IBITEAM
Marketing and Communication Director
February 2020 - September 2022 (2 years and 7 months)
Strategic and operational management of the Marketing & Growth department.

As CMO, I structured customer acquisition and retention with a ROI-driven approach (profitability-oriented).

Key Responsibilities & Achievements:

Go-To-Market Strategy: Defining brand positioning and priority acquisition channels for entering new markets.

Budget Management (Paid Media): Management and optimization of advertising campaigns (Google Ads, Meta Ads) with a focus on reducing cost per acquisition (CPA).

Management & Processes: Recruitment and coordination of external service providers and internal teams. Implementation of processes inspired by my COS role (Chief of Staff).

Data Analysis: Implementation of monitoring dashboards (KPIs) for real-time performance tracking.

Environment: Digital Strategy, Growth Hacking, Team Management, Budgeting.
Communication Social Media Content Marketing Digital Communication marketing-and-communication-planning