Freelancer profile translated to English.
Back to original languageAbout Khadija
Hello! đ I help you boost your visibility and develop your brand image on the web and social media through content creation strategy đąđ
đ»Content Creation:
- Content strategy: defining your goals and building your editorial line.
- Setting up your editorial calendar
- Conception and creation of all your content
đPinterest Account Management:
- Technical setup of the account
- SEO optimization of the account
- Creation and optimization of boards
- Creation of attractive pin templates on Canva, creation of the Pinterest account banner.
- SEO optimization of Pinterest pin texts
- Pin scheduling
- Participation in relevant collaborative boards
- Account performance monitoring and analysis
đCulinary Content Creation:
Photos đž, videos, and culinary blog posts âđ»
I develop recipes around a product or a specific request. I handle the entire creative process: recipe proposal, culinary preparation, photo shoot with ambiance setting, and image retouching.
đ€łInstagram Account Management:
- Social media strategy
- Editorial calendar đ
- Publication writing
- Community management (comment moderation, contest creation and management, DM management, etc.)
- Performance report (KPI analysis đ)
- Competitive intelligence
Why trust me?
I have personally developed an audience of over 200k followers across Instagram, Tiktok, and Pinterest, so I fully understand the challenges and stakes of social media. I also hold a Master's degree from a Grande Ecole program (Neoma Business School), specializing in brand development.
To learn more about my world, you can find me on social media under the username @khadijaencuisine đđŒ
Arabic
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- @khadijaencusineCulinary Content CreatorSOCIAL NETWORKSApril 2020 - Today (6 years and 2 months)Culinary content creation on Instagram (+100k followers), Tiktok (+100k), and Pinterest (+5k).Collaboration with brands: Ecomil, Hurom, Sunday Natural, Vidya, "Marché Frais" store chain, Chabi Chic, KoRo, CuisinArt, Planted, Yacon & co, etc.
- FAUCHON ParisE-commerce Project Assistant ManagerAGRICULTUREMay 2017 - June 2017 (2 months)Paris, FranceIn the context of creating the new e-shop for the FAUCHON brand, I worked on the following tasks:- Content integration via Magento (product sheets, cross-selling, descriptive blocks)- Participation in the creation of the "Store Locator" on Wordpress- SEO Optimization- French/English translation of product sheets and marketing content- Contribution to the website's recipe (page testing, feature checks, bug reporting)- Photo shoot for a selection of products (pastries, delicatessen, fine groceries, teas, etc.).
- BeiersdorfJunior Product Manager - NIVEA SUN & LABELLOFASHION AND COSMETICSJuly 2016 - January 2017 (6 months)Paris, FranceJunior Product Manager for two iconic brands, LABELLO and NIVEA Sun, I carried out the following tasks:1) - Performance analysis of the 2 brands (Labello and NIVEA Sun)
- Construction of the Labello winter season report and recommendations for market share gains
- Monthly sell-in and sell-out reporting and weekly scorecard updates (based on internal data + IRI distribution panels)
- Performance presentation during steering meetings
2) - Development of the marketing plan for the limited edition Labello Neon: implementation, monitoring, and execution of the operation's report (result => marketing campaign recognized as BEST PRACTICE by Beiersdorf headquarters in Hamburg)- Management of a partnership with a collective of YouTubers (product placement, organization of an influencer/consumer event evening, etc.)
- PR: creation of a press kit, design of a collector's Labello box (goodies)
- Outdoor activation: installation of a Labello Photobox at Citadium
3) - Implementation of the Labello digital strategy- Management of Labello's Instagram and Facebook pages
4) - Innovation monitoring and competitive intelligence5) - Support in preparing Nivea SUN for the 2017 summer season- Preparation of the innovations presentation for the sales force (team motivation exercise)
- Creation of the sales pitch as a negotiation tool for salespeople
6) - Perception study of Labello vs. competitorsSkills assessment at the end of the mission: developed analytical skills, responsiveness and anticipation of needs, versatility, product sensitivity, good public speaking in meetings, and good interpersonal skills.
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Education
- Master in Marketing - Brand Development & Leading Market GrowthNEOMA BUSINESS SCHOOL2017
Certifications
- ADWORDS FUNDAMENTALSGoogle2018
- ADWORDS SEARCH CERTIFICATIONGoogle2018