Freelancer profile translated to English.
Back to original languageAbout Khadija
Paid Media Consultant with over 6 years of experience in agency and client-side roles, I manage full-funnel campaigns with high stakes: from brand awareness (YouTube, CTV, DOOH, programmatic video) to performance acquisition (CPL, CPA, CAC).
I work on three complementary levers: programmatic (DV360, Amazon DSP, Yahoo DSP, StackAdapt), brand campaigns (upper-funnel, attention, incremental reach), and affiliation (Affilae, Daisycon, Adtraction — publisher management, CPA optimization).
Accustomed to managing annual budgets of €3M+, I have worked with premium brands (Orange, Boulanger, Boursorama) and growing scale-ups (Shine, 3 European markets). I integrate quickly into agency teams to strengthen specific technical expertise or support a client portfolio long-term.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- SHINEPERFORMANCE MARKETING MANAGERBANKING AND INSURANCESeptember 2024 - Today (1 year and 11 months)Paris, FranceResponsible for managing multi-channel paid media campaigns for Shine, a growing B2B neobank, across three simultaneous European markets (France, Germany, Netherlands).- Definition of media strategy and autonomous management of acquisition budgets.- Activation across channels: programmatic display, audio, and video, affiliate marketing- Continuous campaign optimization against business KPIs: CPL, CPA, CAC, and contribution to customer growth.- Integration of AI into daily workflow: automated performance analysis by market and channel, detection of optimization signals for audiences and creatives, generation of actionable synthetic reports.- Use of AI models to adapt strategic recommendations to the specifics of the fintech sector and the acquisition behaviors unique to each market.- Complete management of the affiliate program: recruitment and management of publishers, negotiation of terms, performance monitoring.- Management of a Creative Hub: testing hooks and creative angles on display, video, and UGC formats.- Launch of structured A/B testing initiatives on audiences, creatives, and landing pages.
- JELLYFISHMEDIA TRADER - BRAND CAMPAIGN MANAGERCONSULTING AND AUDITSDecember 2020 - August 2024 (3 years and 8 months)Paris, France
- Management of international media campaigns with large budgets (€3M+ per year) for a portfolio of premium and key accounts: Orange, Boulanger, Boursorama...
- Design and execution of upper-funnel brand strategies: definition of reach, frequency, and attention objectives, selection of formats and inventories (YouTube, Audio, Programmatic Video, Catch-up TV, CTV, DOOH). Contribution to media planning in line with brand positioning and messaging frameworks. Monitoring of brand KPIs: visibility, VTR, attention rate, incremental reach.
- Activation and optimization of lower-funnel performance campaigns: management against CPL, CPA, and CAC. Construction of dashboards linking brand exposure to downstream performance, to measure the real impact of advertising pressure on acquisition.
- Conducting in-depth audits of client advertising platforms and tracking setups.
- Close collaboration with AdTech partners, media agencies, and internal teams in complex multi-stakeholder ecosystems.
- Regular collaboration with creative and strategy teams to align media initiatives with brand storytelling.
- Management of client relations: recommendations, campaign reviews, and optimization plans.
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Education
- Master II - Digital Strategy & Project ManagementOMNES GROUPMaster II - Digital strategy & project management
- DV360, Google Analytics, Yahoo DSP, IASDV360, Google Analytics, Yahoo DSP, IAS