Freelancer profile translated to English.
Back to original languageAbout Kezia
👋 Hello, I'm Kezia, I help businesses stay organized and consistent in their digital marketing.
+ 1,000 emails created and automated, marketing campaigns, and automation scenarios
+ 100 newsletters created
I specialize in:
• Email marketing & newsletters: designing and optimizing your emails to enhance engagement and conversion
• Copywriting: writing email content that aligns with your brand identity and tone of voice
• Creation and optimization of email campaigns: marketing, transactional, and prospecting campaigns
• Consulting & audit: analyzing your email strategy, identifying areas for improvement, and providing actionable recommendations
• Creation of personalized email templates (Marketo, Zoho CRM, Mailchimp)
• Setting up automated scenarios: signup, onboarding, welcome, loyalty, re-engagement, cart abandonment
• Contact database management: segmentation, forms, database hygiene, and deliverability
• Analysis & reporting: performance tracking, open rates, click-through rates, conversions, and deliverability ✨
French
Native or bilingual
English
Native or bilingual
Japanese
Conversational
Can work on-site
Paris (up to 50km)
Experience
- InnoHyveMarketing and Communications ManagerOctober 2025 - Today (8 months)Tokyo, Japan- Structuring and managing the LinkedIn presence for a deep tech ecosystem, focusing on AI, robotics, and space.- Creating community-focused content aimed at engaging founders, engineers, and talent rather than promoting offers.- Defining editorial lines for different profiles, covering corporate and personal branding.- Collaborating closely with internal teams to translate technical subjects into clear and accessible messages.- Implementing recurring formats to enhance brand visibility and consistency.
- Ahead groupMarketing and Communications ManagerSOFTWARE PUBLISHINGFebruary 2025 - September 2025 (7 months)Tokyo, Japan
- Leading the go-to-market strategy for a bilingual SaaS designed for international companies based in Japan.
- Defining buyer personas and developing product positioning in line with local legal and operational requirements.
- Implementing the product strategy and managing the roadmap, with a strong focus on compliance and UX.
- Designing and deploying the content strategy: ebooks, LinkedIn posts, email sequences, adapted to each target persona.
- Responsible for messaging and branding across all channels (web, sales, social).
- Creating all sales & marketing assets: website, landing pages, prospecting templates, demo scripts, etc.
- CegidDigital Marketing Officer - Marketing OperationsSOFTWARE PUBLISHINGApril 2021 - March 2025 (3 years and 11 months)Lyon, France• Data Management & Integration: Managed pre-fill and progressive profiling for a marketing team of 7-8 people, improving data quality and lead qualification. Handled API integrations in Marketo, optimizing lead and demand generation for a team of over 100 people.• Marketing Automation & CRM: Expertise in Marketo and Salesforce, automating workflows and streamlining lead generation processes.• Campaign Strategy and Execution: Led multi-channel campaigns, aligning web, sales, and communications teams to maximize reach, conversion, and engagement.• Team Collaboration: Onboarded and mentored new hires and interns within a team of 10 people, ensuring smooth integration into ongoing projects and fostering a collaborative work environment.
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Education
- Master - LCE - Language, Culture, Business, Marketing and CommunicationUniversité Jean Moulin Lyon 32021Master 2 - LCE - Langue, Culture, Entreprise, Marketing et communication
- Bachelor's Degree in Foreign Languages, Literatures, and Civilizations, EnglishUniversité de Haute-Alsace2019Licence Langues, littératures et civilisation étrangères, Anglais