Kevin Sugrue

I provided research analysis, policy and media leadership for a non-profit organisation to lobby against the damage to public health and the potential environmental impact of a new quarry mine that was proposed to open in a heavily populated residential area. Our small team generated 1,945 individual public objections, influencing my London Borough Council's planning decision. Our campaign is complete. I'm available to start work immediately.

I helped a former colleague at a small independent agency on a short-term contract. They needed help with their brand strategy, product and audience insight. I delivered a planning framework, case studies, thought leadership, as well as multiple insight awards to publicise their success. Their unique audience insight and media planning platform harnesses AI. Clients: Collaborate+ (NGO), England Rugby, Formula 1, Hasbro, LIV Golf, Team GB. Achievements: 10 awards in 2024, showcasing end-to-end audience insight and media performance.

I led insight and analytics projects across international audiences, creative evaluation, brand tracking, media performance, UX, and shopping behaviour. I developed an AI tool and provided project leadership and recommendations to multiple clients. I also originated thought leadership, speaking at industry conferences (Thinkbox, Quirks, IIEX and Memex). Clients: Chanel, CNN, Hasbro, Gucci, and Movember. Achievements: +23% revenue growth. Including research project wins for Movember and CNN.