Freelancer profile translated to English.
Back to original languageAbout Kévin
Digital marketing professional with over 10 years of experience in agencies and companies in managing, developing and executing email and web marketing campaigns in B2B and B2C environments, while achieving measurable results.
My dual marketing & technical expertise leads me to work on all aspects of implementing a web strategy: from project management and design to marketing aspects and data tracking.
I am a strong team member who communicates with clients and internal and external departments to ensure the success of campaigns that support the organization's overall marketing objectives.
My skills and qualifications include:
- Website creation, management and optimization (SEO & stats tracking)
- Project management and editorial calendar
- Content writing (newsletters, articles, social media posts)
- Design and programming of email campaigns
- Contact database management, cleaning and segmentation
- Campaign deliverability, testing, CAN-SPAM-GDPR compliance
- Performance tracking and ROI analysis
To best satisfy you, I offer attentive listening to your project, as well as my advice and suggestions. If you wish, at the end of the project, I can provide training on how to use your site so that you can make modifications yourself without additional cost.
Spanish
Fluent
English
Fluent
French
Native or bilingual
Indonesian
Basic
Remote only
Primarily works remotely
Experience
- Crédit Agricole S.A
On Malt
Webmaster - Web IntegratorBANKING AND INSURANCEJune 2023 - February 2026 (2 years and 8 months)Montrouge, FranceWithin the Group Communication Department, I actively participated in the management and optimization of the content of the Crédit Agricole Group's institutional website, with particular attention to digital accessibility and user experience.🔧 Web Content Management & Optimization:• Creation, integration, and regular updating of content on key site pages (CSR, governance, history, brands, etc.)• Coordination of the weekly Economic Observatory publication• Integration and optimization of articles for internal contributors ("Le 60s")• Creation of graphic elements and iconographic research to illustrate content (visuals, banners)🌐 Accessibility & Web Quality:• Participation in improving the website's accessibility, in line with RGAA standards, to ensure an inclusive experience for all users• Functional testing of the site's technical developments to ensure its compliance, stability, and accessibility• Continuous updating and improvement of contribution guides for internal editors📈 Performance Monitoring & SEO:• Monitoring of performance indicators via dedicated dashboards• SEO optimization in line with editorial strategy🧩 Cross-functional Projects & Support:• Support for editors and Group entities in redesigning or updating their pages on the site• Technical and functional support for contributors when needed💼 Financial Results – Corporate Communication:• Preparation of digital kits (banners, visuals) for the publication of the Group's financial results• Integration of content related to quarterly publications, in close collaboration with the communication and finance teams - MultiburoWeb Marketing OfficerREAL ESTATEFebruary 2017 - January 2021 (4 years)Paris, France- Creation and optimization of email marketing campaigns, landing pages, forms,- Segmentation of the contact database,- Development of automated scenarios via Eloqua- Monitoring and analysis of campaign statistics and performance,- Development, updates, and maintenance of the group's websites,- Search engine optimization.
- RueDuCommerce.comWebmaster - IntegratorE-COMMERCEJuly 2016 - January 2017 (7 months)Saint-Ouen, France- Writing, creation, and updating of product sheets and editorial content- Integration of brand pages (Alinea, MemoryPur, Disney Baby, Pampers...)- Implementation of commercial promotions- Search engine optimization.
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Education
- Management Information Systems BTSLycée Saint-Vincent2012
- Manager in Digital Strategy and Project ManagementEfreitech l'Académie du numérique2013Une formation polyvalente : Une triple compétence hautement valorisée par les entreprises. Il prend en charge la responsabilité du projet ou de la conduite du projet web ou mobile de l’entreprise avec différents objectifs tel que son développement web, sa création graphique ou son développement marketing. Il est capable d’intégrer la rigueur et les fonctionnalités techniques du site ou de l’application en respectant les contraintes commerciales et les attentes de l’entreprise ou du client. Pour autant, si la maîtrise technique est importante, elle n’est pas la clé principale de la réussite d’un projet mais un savoir-faire au service d’une stratégie commerciale et marketing spécifique. Une formation innovante : Le monde du numérique est en constante évolution notamment en ce qui concerne les nouvelles technologies et les nouveaux outils utilisés ainsi que les nouveaux métiers qui y sont associés.
Certifications
- Manager in Digital Strategy and Project ManagementRNCP2013
Skill set
Categories
- Other