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Kevin SerouKS

Kevin Serou

Fractional Product & Growth Lead | GM

€850/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kevin

I support startups and scale-ups at the intersection of product, growth, and execution.

For over 15 years, I've worked in large corporations and startups, with one constant: transforming products into growth drivers.

As Founder & CEO of DEFIT, I built and scaled a global platform to over 350K users in 110+ countries, managing product, growth, and monetization end-to-end.

I also led product teams in complex international environments (ZF Group) and supported over 60 startups with their product and go-to-market strategy through tech ecosystems.

Today, I intervene to help teams structure, accelerate, and scale.

Specifically, I focus on:

✔️ Product strategy & prioritization
✔️ Go-to-market & acquisition
✔️ Product-Market Fit
✔️ Retention & monetization optimization
✔️ Structuring product & growth teams

My approach is simple: execution > theory.
I'm involved in moving things forward, not just producing slides. But I can do that too if that's what you need.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • DEFIT
    Founder and CEO
    SOFTWARE PUBLISHING
    April 2022 - Today (4 years and 4 months)
    Paris, France
    Development and scaling of a gamified fitness application worldwide (Pre-Seed / Seed).

    • 350K+ users in 110+ countries with high engagement (30% DAU/MAU)
    • Definition of product vision, roadmap, and go-to-market strategy from 0 to scale
    • Building and managing cross-functional teams (product, growth, engineering, design)
    • Steering product, growth, and monetization strategy
    • CAC at $0.18 via Meta, TikTok, and Google Ads
    • Development and engagement of a global community of 60K+ members (social media and owned channels)
    • Brand activation through 100+ sports events and run clubs internationally
    Product Strategy Go-to-Market (GTM) Strategy Product Innovation Gamification General Management
  • Solana Foundation
    Vice Lead Ecosystem France
    TECH
    June 2025 - January 2026 (7 months)
    Paris, France
    Leading ecosystem growth initiatives for Solana, with a focus on supporting early-stage startups and founders.

    • Supported 60+ startups from 0 to 1 (product, go-to-market, positioning)
    • Ecosystem development through events, partnerships, and developer relations
    • Building and activating a community of 1,000+ builders and founders
    • Contributed to fundraising preparation and team structuring
    Growth Strategy Project Management Product Strategy Strategic Partnerships Product Market Fit
  • 360Wellness
    Founder and CEO
    SOFTWARE PUBLISHING
    January 2020 - March 2022 (2 years and 2 months)
    Singapore
    Design and launch of a digital marketplace in the wellness sector during COVID (bootstrapped).

    • 20K+ downloads in 40+ countries
    • Building and managing distributed teams (product, engineering, operations)
    • Defining product experience (UX) and go-to-market strategy
    • Acquisition and onboarding of 1,000+ wellness professionals through automated campaigns
    Product Strategy Go-to-Market (GTM) Strategy Outbound Marketing Outbound B2B Growth Hacking

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Education

  • Master's degree, Business Administration and Management, General
    Ecole Supérieure de Management en Alternance (ESM-A)
    2010
    Master's degree, Business Administration and Management, General

Skill set

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