About Kevin
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Experience
- Réseau Des Professionnels du QuébecHead of Acquisition & Performance Marketing – PPC / SEM AgencyPRESS AND MEDIAJune 2023 - May 2025 (1 year and 11 months)Montreal, QC, CanadaCreation, execution, and complete management of a new PPC / Lead Generation service alongside the Marketing Director / Operations Director.✦ My ResponsibilitiesLaunch Phase (Solo Builder)• Complete creation of a PPC marketing service: strategy, tools, processes• Design of conversion-optimized landing pages (Designer)• Setup of the complete digital architecture: tracking, GTM, analytics, funnel• Creation & optimization of Google Ads campaigns (search, display, pmax, local)• Creation & optimization of Meta Ads campaigns (Facebook, Instagram)• Configuration of conversions and associated automations• Account management (client relations, reporting, consulting)Growth Phase (Scaling & Management)• Recruitment, structuring, and management of a PPC team• Coordination via project management tool (task creation + assignment)• Validation of deliverables (ads, pages, tracking) according to KPIs & client objectives• Content supervision: ad copywriting & landing pages• Creation and sending of personalized monthly reports• Management of tool access, documentation, delivery qualitySales & Growth Relations• Support for sales teams• Opening new accounts• Identification of upsell & cross-sell opportunities• Presentation of results to clients & strategic recommendations⸻🎯 Result:Deployment of a turnkey, profitable, and structured department, with over 50 accounts managed, profitable cross-channel campaigns, and delivery aligned with client business objectives.
- SkaliaFounder - Freelance Growth MarketerPRESS AND MEDIAJanuary 2020 - Today (6 years and 7 months)Toulouse, FranceSkalia.frStrategy, acquisition, automation:I help ambitious entrepreneurs and service providers generate leads continuously, without manual prospecting.✦ My ResponsibilitiesAcquisition Strategy & Management• Development of tailored acquisition plans according to business objectives• Definition of relevant channels: Google Ads, Meta Ads, LinkedIn Automation, email marketing• Construction of complete conversion funnels (landing pages, lead magnets, forms)Advertising Campaign Management• Creation, setup, and optimization of Google Ads campaigns (Search, Display, Local)• Management of Meta Ads campaigns (Facebook, Instagram)• Performance tracking (CPL, ROI, lead quality)Automation & AI• Deployment of intelligent chatbots and AI agents connected to client tools• Automations with Make, Zapier, n8n: CRM, follow-ups, scoring, nurturing• Integration of lightweight or advanced CRMs (Notion, ActiveCampaign, HubSpot…)Local Visibility & SEO• Optimization of Google My Business listings• Local SEO for entrepreneurs in regions (health, law, construction, beauty)Creation of High-Performing Websites• Creation of WordPress showcase or one-page websites focused on conversion• Creation of landing pages dedicated to lead generation⸻🎯 Result:Dozens of ambitious entrepreneurs supported with a comprehensive approach: multi-channel acquisition + automation + high-performing sales funnel.
- Linkeo CanadaWeb Consultant & Sales TrainerPRESS AND MEDIASeptember 2020 - September 2022 (2 years)Montreal, QC, CanadaSupport for local SMEs in their digital transformation, from prospecting to the implementation of their web strategy.✦ My ResponsibilitiesSupport for local SMEs in their digital transformation, from prospecting to the implementation of their web strategy.• Continuous training for sales teams:coaching in prospecting, digital sales pitch, field support• Web strategy consulting:online presence audit, local competitive analysis, visibility recommendations• Creation & management of SEA/SEM campaigns:Google Ads, local and sector-specific referencing solutions• Multi-channel sales prospecting:outbound calls, door-to-door, trade shows, business networks• B2B negotiation & closing:selling digital services to VSEs/SMEs in various sectors• Client portfolio management:retention, digital strategy evolution advice, up-selling⸻🎯 Result:A comprehensive approach combining sales, strategic consulting, and field execution, focused on results and customer satisfaction for Canadian small businesses.
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Education
- Digital Active CertificationGoogle2016Certification Digital Active
- Master of CommerceEcole Supèrieure de Gestion de Commerce et de Finance (ESGCF)2015Master Manager Commerce et Marketing